Businessblog

Jewelry & Politics

By Esther Ligthart on Friday, 30 October 2020, in Businessblog

Jewelry & Politics

Is showing your political color a good idea for your jewelry business? In this weird 2020, you didn't have to deal only with a pandemic. This is an election year in the U.S., too. While the rest of the world watches what will happen, we will explore this blog if showing your political colors -as a business is part of the deal today.

Jewelry Marketing in 2021 and beyond

By Esther Ligthart on Wednesday, 21 October 2020, in Businessblog

Jewelry Marketing in 2021 and beyond

My blog about jewelry marketing last year caused a bit of a stir. Sit back and let's talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond? We might have an answer!

Rethinking department stores. A great opportunity for jewelry brands.

By Esther Ligthart on Wednesday, 26 August 2020, in Businessblog

Rethinking department stores. A great opportunity for jewelry brands.

Department stores and jewelry brands. Why not rethink the whole idea and boost retail and jewelry sales with some fresh new ideas about sales and marketing? In the upcoming weeks, I'll share some of these ideas with you. The first retail idea is the re-imagined department store. I hear you think! Department stores? How boring have they become! Exactly why we need to rethink them! 

Selling Jewelry with Facebook Live

By Esther Ligthart on Tuesday, 16 June 2020, in Businessblog

Selling Jewelry with Facebook Live

Facebook Live as a way to sell jewelry directly to the consumer? It was an idea that a young businesswoman picked up and tried out. Simply because she was bored by the slow business. Now, read her success story and perhaps even make it your own?!

Jewelry Show VicenzaOro aims high: September will be the moment of reconnection for everyone in the jewelry industry

By Esther Ligthart on Sunday, 26 April 2020, in Businessblog

An interview with Marco Carniello, Group Brand Director Jewellery & Fashion IEG, who also shares his ideas on the future of the trade show

Jewelry Show VicenzaOro aims high: September will be the moment of reconnection for everyone in the jewelry industry

Jewelry world, pay attention: VicenzaOro, the biannual jewelry tradeshow held in Vicenza, Italy, has set the date. This September edition will be the critical moment to reconnect.

Is this the end of the most famous watch and jewelry show in the world. BASELWORLD sees Rolex, Patek Philippe, Chanel, Chopard and Tudor leaving to create their own event.

By Esther Ligthart on Tuesday, 14 April 2020, in Businessblog, News

Is this the end of the most famous watch and jewelry show in the world. BASELWORLD sees Rolex, Patek Philippe, Chanel, Chopard and Tudor leaving to create their own event.

Breaking news for the watch and jewelry industry!
Once perhaps the world's leading and most prestigious jewelry and watch show worldwide, BASELWORLD may soon not be a reality anymore.

Why you should not despair if you haven't become a world-famous jewelry designer (yet)

By Esther Ligthart on Thursday, 20 February 2020, in Businessblog, Designers

Why you should not despair if you haven't become a world-famous jewelry designer (yet)

You dreamed of having your favorite celebrity wearing your creations on the red carpet. But your reality is very different? You are not alone and there is hope for you; you lovely beautiful creative unsuccessful jewelry designer! 

The Future of Diamonds

By Esther Ligthart on Monday, 20 January 2020, in Businessblog

at VicenzaOro

The Future of Diamonds

The Future of Diamonds, what is it going to be? This ambitious title was the subject of a very vivid discussion during VicenzaOro. I was on the panel and had the honor and pleasure to discuss the future of diamonds with some of the biggest names in our jewelry industry. Here is my report.

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