Businessblog

7 ideas to improve online jewelry sales

By Esther Ligthart on Friday, 09 February 2018, in Businessblog

7 ideas to improve online jewelry sales

I have done a number of articles for both magazines as on my own blog about the future. The future of retail, the future of jewelry and so on. A recent article in Wired about A.I and V.R. and the upcoming possibilities of what technological implementation might mean for retail as a whole, got me thinking even more about what the -  a little reluctant to change - luxury industry needs to invest in, right now, in order to give the consumer in the nearby future, what they desire: emotion and story. A challenge especially for the online retailers!

 

 

Jewelry in 2018 and beyond, where will it all go?

on Monday, 01 January 2018, in Businessblog

Change is coming, but where and how, for the jewelry retailer and industry

Jewelry in 2018 and beyond, where will it all go?

I am often asked, by peers from the industry, what I think personally of the future for the jewelry industry. It is far too complex to frame my thoughts or anyone’s thoughts really, into just one catchy phrase. But I do have a view and in this blog, I will share it with you.

Marketing the myth: For consumers, Amsterdam is still Europe’s top diamond city

on Thursday, 30 November 2017, in Businessblog

Contributed blog by Ya'akov Almor

Marketing the myth: For consumers, Amsterdam is still Europe’s top diamond city

We are proud to present our first guest blogger on Bizzita! Ya'akov is Communication Director at World Diamond Mark and the Antwerp Diamond Trade fair. 

In 2017, Amsterdam, the city where the modern diamond industry struck its first roots more than four and a half centuries ago, has no major significance as a diamond trading center, and certainly no significance in diamond manufacturing.  Its bourse, which is the second oldest diamond exchange in the world, is small, and many of its 100-odd members are retailers. Any Dutch diamantaire will tell you that Antwerp is the world’s undisputed diamond hub.  

So how come consumers around the world think that Amsterdam is still the world’s diamond capital?

5 ideas to launch your jewelry store into the future

By Esther Ligthart on Wednesday, 04 October 2017, in Businessblog

 5 ideas to launch your jewelry store into the future

For magazines and out of pure interest, I regularly dive into the world of retail. A now rapidly changing world, after decades of minor changes. Is it the Millennial changing the game or the technological developments that seem to spin out of control sometimes.

However much one reads, it is almost impossible to stay up to date and informed about the latest developments. How is the jewelry retail changing? What will it mean and will it all come true? What do you need to do? And what if you just continue to give the best service possible? In this blog, I will try to give an idea for jewelry retailers on how to go to the next step.

Jewelry in the Netherlands, a perspective on jewelry retail

By Esther Ligthart on Thursday, 31 August 2017, in Businessblog

Jewelry in the Netherlands, a perspective on jewelry retail

Jewelry in the Netherlands. Last year the World Diamond Mark asked me to give my view on my own homeland's jewelry retail market and a personal vision of what the future might look like with the arrival of the Millennial consumer on the market. Today, I would like to share that article with you. 

Is the end coming for jewelry trade shows? Here are 3 reasons why I think there is still hope

By Esther Ligthart on Thursday, 23 February 2017, in Businessblog, Inspiration

Is the end coming for jewelry trade shows? Here are 3 reasons why I think there is still hope

Is the end coming for jewelry trade shows? Some say their days are counted. I went to visit one of my very favorite trade shows: VicenzaOro and here is what I observed. Come with me!

Jewelry and Ethics, the newest special report

By Esther Ligthart on Thursday, 08 September 2016, in Businessblog

Jewelry and Ethics, the newest special report

The jewelry industry knows that ethics and sustainability, showing the sources and becoming as transparant as possible are essential for the future of the industry.

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