Businessblog

Rethinking department stores. A great opportunity for jewelry brands.

By Esther Ligthart on Wednesday, 26 August 2020, in Businessblog

Rethinking department stores. A great opportunity for jewelry brands.

Department stores and jewelry brands. Why not rethink the whole idea and boost retail and jewelry sales with some fresh new ideas about sales and marketing? In the upcoming weeks, I'll share some of these ideas with you. The first retail idea is the re-imagined department store. I hear you think! Department stores? How boring have they become! Exactly why we need to rethink them! 

Selling Jewelry with Facebook Live

By Esther Ligthart on Tuesday, 16 June 2020, in Businessblog

Selling Jewelry with Facebook Live

Facebook Live as a way to sell jewelry directly to the consumer? It was an idea that a young businesswoman picked up and tried out. Simply because she was bored by the slow business. Now, read her success story and perhaps even make it your own?!

Jewelry Show VicenzaOro aims high: September will be the moment of reconnection for everyone in the jewelry industry

By Esther Ligthart on Sunday, 26 April 2020, in Businessblog

An interview with Marco Carniello, Group Brand Director Jewellery & Fashion IEG, who also shares his ideas on the future of the trade show

Jewelry Show VicenzaOro aims high: September will be the moment of reconnection for everyone in the jewelry industry

Jewelry world, pay attention: VicenzaOro, the biannual jewelry tradeshow held in Vicenza, Italy, has set the date. This September edition will be the critical moment to reconnect.

Is this the end of the most famous watch and jewelry show in the world. BASELWORLD sees Rolex, Patek Philippe, Chanel, Chopard and Tudor leaving to create their own event.

By Esther Ligthart on Tuesday, 14 April 2020, in Businessblog, News

Is this the end of the most famous watch and jewelry show in the world. BASELWORLD sees Rolex, Patek Philippe, Chanel, Chopard and Tudor leaving to create their own event.

Breaking news for the watch and jewelry industry!
Once perhaps the world's leading and most prestigious jewelry and watch show worldwide, BASELWORLD may soon not be a reality anymore.

Why you should not despair if you haven't become a world-famous jewelry designer (yet)

By Esther Ligthart on Thursday, 20 February 2020, in Businessblog, Designers

Why you should not despair if you haven't become a world-famous jewelry designer (yet)

You dreamed of having your favorite celebrity wearing your creations on the red carpet. But your reality is very different? You are not alone and there is hope for you; you lovely beautiful creative unsuccessful jewelry designer! 

The Future of Diamonds

By Esther Ligthart on Monday, 20 January 2020, in Businessblog

at VicenzaOro

The Future of Diamonds

The Future of Diamonds, what is it going to be? This ambitious title was the subject of a very vivid discussion during VicenzaOro. I was on the panel and had the honor and pleasure to discuss the future of diamonds with some of the biggest names in our jewelry industry. Here is my report.

Valenza, and their struggle to be seen as the fine jewelry capital of the world

By Esther Ligthart on Tuesday, 17 December 2019, in Businessblog

Valenza, and their struggle to be seen as the fine jewelry capital of the world

Valenza is this small town in Piedmont, Italy, where I fell in love with jewelry. It almost seems a hidden secret, but they want the world to know about their unique artisanal value. I was a guest last week, during the event called: Luxury “Made in Piemonte”: a jewel of sustainability in the digital era. Here is my view on Valenza:

Jewelry Marketing 2.0 or Why the Jewelry Marketing is falling behind and what to do about it!

By Esther Ligthart on Tuesday, 08 October 2019, in Businessblog

Jewelry Marketing 2.0 or Why the Jewelry Marketing is falling behind and what to do about it!

Strong concerns about jewelry sales dropping after the devastating latest figures of De Beers' diamond sales. What is going on? And are we falling behind? While the fashion industry seems to tap into many new routes the charm the consumer, the jewelry world seems to fall behind. It's time to change our marketing! Are you ready for Jewelry Marketing 2.0?

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