Businessblog

Jewelry and Ethics, the newest special report

By Esther Ligthart on Thursday, 08 September 2016, in Businessblog

Jewelry and Ethics, the newest special report

The jewelry industry knows that ethics and sustainability, showing the sources and becoming as transparant as possible are essential for the future of the industry.

5 tips to immediately improve your jewelry window display

By Esther Ligthart on Wednesday, 25 May 2016, in Businessblog

5 tips to immediately improve your jewelry window display

There is so much going on right now in retail. 

3 social media tips to start with, creating more success immediately for your jewelry store!

By Esther Ligthart on Tuesday, 08 December 2015, in Businessblog

3 social media tips to start with, creating more success immediately for your jewelry store!

I get to talk to a lot of people and when I say I am a blogger, their eyes go slightly blurry most of the  time :-) When they do ask me more, I try to explain a bit better what blogging means. The next question is always the same: how do you make money with that?

Pay attention jewelers! Consumer behavior is changing big time!

By Esther Ligthart on Wednesday, 18 March 2015, in Businessblog

Pay attention jewelers! Consumer behavior is changing big time!

Times are changing. Well, that’s what we read everywhere, but times have always changed. Maybe it is the speed of technology today that gives us more and more the impression that times changes so fast. Our mobile device will look dated in two years’ time! Consumer behavior is changing just as rapidly. And it is a big challenge for every retailer to stay on track with these developments. And the newest challenges might be much bigger than the ones in the past years.

Create a mission for your jewelry stores, 15 ideas to get you started!

on Friday, 13 June 2014, in Businessblog

Happier staff and customers? Try this!

Create a mission for your jewelry stores, 15 ideas to get you started!

There are many companies that struggle to find and define their mission, vision and values. Sometimes they organize brainstorm sessions and then a mission is put up on the intranet or announced with pride during a staff meeting only to be soon forgotten in the next months or so. And after a while no one seems to even remember it.

Curious what the next big thing in jewelry retail will be? And why you should maybe not want it?

By Esther Ligthart on Friday, 11 April 2014, in Businessblog

Curious what the next big thing in jewelry retail will be? And why you should maybe not want it?

Slowly we are seeing ever more Endless jewelry publicity. Mostly still in the trade magazines, where Endless announced itself through advertising. Usually this results in also some free publicity and the founder and owner of Endless; Jesper Nielsen, suddenly appeared in many trade magazines announcing that his new adventure would be the next big thing.

Why brands and jewelers should focus a lot more on the Golden Age

By Esther Ligthart on Monday, 31 March 2014, in Businessblog

Why brands and jewelers should focus a lot more on the Golden Age

As I walked down the aisles of the last trade fair here in Utrecht it just struck me once again how much focus there is on young and fashion. It’s this combination that is the key to marketing for almost any brand I witnessed there. But are we right to focus on youth?

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