You go to a store to buy a nice ring for yourself or your loved one. You had your eyes set on that white gold ring with the beautiful diamonds. Perhaps you have been saving money to buy it and today is the big day; you are going in to finally purchase that diamond ring! But wait, how do you know if the price you pay for this ring is fair? And how do you even know if these diamonds are real?

The recent Nirav Modi and Gitanjali scandal is a huge shock to the world of jewelry and may leave you questioning about your jeweler’s integrity when it comes to diamonds. But is this fair?

Whilst silver jewelry has its own charm and fashion jewelry allows you to show your trendy side without spending a fortune, it is gold jewelry that you really want to invest in! We’ll explain to you why and what kind of jewelry is the best investment.

So you have bought or been given, a beautiful piece of jewelry.  And you love to wear it of course! But after a while, all jewelry becomes slightly less sparkly.  Do you need to rush to your local jeweler for a scrub or…?

There are four “Cs” to consider when you are buying a diamond. Some are more important than others and it’s essential to understand why. According to renowned diamond expert Brian Gavin, of the internationally recognized brand Brian Gavin Diamonds, cut is the most important “C” to consider when purchasing a diamond.

Choosing the perfect earring is not as difficult as it may seem. My first advice would be to spend a lot of time, and one can easily do that online too, looking at various styles. After that, I would advice you to consider whether this earring is the ónly pair of earrings that you'll own, or if you have already some different pairs at home. Choosing the right earring can be a lot of fun and really do something for your outfit and face!

How to buy the perfect gift for Christmas is already very hard for most of us. But the perfect jewelry gift? Before you think it is a mission impossible check out Bizzita’s jewelry gift tips.