Would you agree that the idea of fine jewelry has not changed much over the past decades? It has to be made from gold, platinum and maybe sometimes; silver. It should contain precious gemstones and if designed by a famous jewelry house, it’s even better. There is nothing wrong with this of course, but let’s face it; it is just a small amount of people in the world who can easily afford this desire. And desire is what has driven us for so long. Desire for status, desire to simply possess. Desire to stand out in the crowd.