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Why brands and jewelers should focus a lot more on the Golden Age

By Esther Ligthart on Monday, 31 March 2014, in Businessblog

Why brands and jewelers should focus a lot more on the Golden Age

As I walked down the aisles of the last trade fair here in Utrecht it just struck me once again how much focus there is on young and fashion. It’s this combination that is the key to marketing for almost any brand I witnessed there. But are we right to focus on youth?

Jewellery & Watches 2014, the Spring edition.

By Esther Ligthart on Tuesday, 11 March 2014, in Businessblog

Jewellery & Watches 2014, the Spring edition.

The only trade fair we have here is held twice a year in Utrecht, the Netherlands. It has around 70 exhibitors. Most of them are there on a permanent base. Open every Monday for jewelers. The others are the guest exhibitors that are allowed only on these two occasions: spring trade fair and autumn trade fair. On these occasions all exhibitors show their newest products.

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