An amazing jewelry contest: *The Xifu International gold wedding jewellery design competition*

By Esther Ligthart on Wednesday, 29 March 2017, in Designers, News

The Xifu International Gold Wedding jewellery Design Competition 2017 is a very prestigious jewelry competition. This biennial competition has the intention to encourage designers to think about the subject of marriage or better the festivity at the very beginning of a marriage: the wedding.

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All jewelry designers can participate!

No matter what your background is, or what level of experience you have, everyone who is a jewelry designer can participate in this jewelry competition. The Xifu International Gold Wedding Jewellery Design Competition is organized by both JNA & CJNA of UBM Asia, the World Gold Council and the People's Government of Yantian District, Shenzhen with the support of the Culture, Sports and Tourism Administration of Shenzhen Municipality and the Exclusive Sponsor — Shenzhen Batar Investment Holding Group Limited.

A unique gold jewelry set incorporating traditional Chinese wedding customs

The idea is to create a unique gold jewelry set, incorporating the traditional Chinese wedding custom of extending well wishes to the newlyweds through symbolic jewelry gifts.

In traditional Chinese wedding culture, Shuangxi “囍”, commonly translated as double happiness, is an auspicious sign which symbolizes joy and marriage. Xi-Fu, a registered trademark of the World Gold Council, is a gold jewelry brand specializing in wedding jewelry.

The Theme of the Xifu Jewelry competition

The theme is Oneness. With a focus on crossing both cultural and geographic boundaries to a create a newer and perhaps greater significance for gold wedding jewelry. 

Some examples are given, such as marriage as one; two becomes one as one new family is formed. Or the world as one, when cultural heritage, background etc from different parts of the world unite and merge together as one. It can also be taken more literally: jewelry becomes interchangeable and two pieces can complement each other.

Judges Paola de Luca

How to stand out as a jewelry designer in this competition!

In order to stand out, it is incredibly important to be as innovative as one possibly can. Yet also keep in mind how important it is to tell a story. What is it that you bring from your own background, your own points of view on weddings or marriage and why do you bring it into your design. A beautiful opportunity to tell something also about yourself!

9 January 2017

The Inaugural Xifu International Gold Wedding Jewellery Design Competition Launch Press Conference

1 March 2017

Entries Open

31 May 2017

Entry Deadline

Early June 2017

Preliminary Judging

Mid-June 2017

Finalists Announced

Early September 2017

Final Judging

Mid-September 2017

Announcement of Winners & Awards Ceremony


Competition Categories

  1. Plain Gold

  2. Gem-set Gold Jewellery (Can be set with gem materials, such as colored gemstones or pearls with gold as major material of the piece)

How to Enter

All submitted designs must be 18-karat or above and in a set of two or more pieces.

Entries can be submitted via mail, online or WeChat from 1 March through 31 May 2017.

XiFu Competition 2017 judges webster stephen 1


Here is how to apply

  1. Registration by post:  Designs should be submitted with completed application form and entry submission form(s) within the application period (1st March 2017 to 31st May 2017) to the following address:

UBM Asia

17/F, China Resources Building, 26 Harbour Road,

Wanchai, Hong Kong

and should be marked “For Xifu International Gold Wedding Jewellery Design Competition 2017” on the bottom left of the envelope 

  1. Online registration: Designs should be uploaded to our official website  together with the completed application form and entry submission form(s), within the application period (1st March 2017 to 31st May 2017)

  1. WeChat  registration: Designs should be uploaded to our WeChat Platform: @xifudesign and fill in the application form and entry submission form(s), within the application period (1st March 2017 to 31st May 2017)


“Xifu” Grand Prize x 1 Gold medal, gold certificate & 1kg of 999.9 pure gold bar
1st Prize x 2 Gold medal, gold certificate & 500g of 999.9 pure gold bar
2nd Prize x 4 Gold medal, gold certificate & 200g of 999.9 pure gold bar
3rd Prize x 6 Gold medal, gold certificate & 100g of 999.9 pure gold bar
Finalist Prize x 17 Gold medal & gold certificate

And there is more to win! 

Winners may also be awarded an opportunity to establish a business cooperation contract with “Xifu” brand, which may lead to worldwide media coverage and promotion with “Xifu” official retailers, roadshows, exhibition tour, and many more invaluable business opportunities.

The Independent judging panel:

  1. Norman Cherry worked for many years in the British Higher Education sector, nurturing talent in the fields of art and design.
  2. Paola De Luca is a world-renowned trends forecaster from Italy, with particular expertise on global jewelry design trends.
  3. Ben Mori is an artist and designer from Japan. He studied different art disciplines including 2D and 3D drawing, liberal arts and graphic design
  4. Professor XuXiang Tang is a professor, doctoral advisor and the director of the Jewelry Studio of the Academy of Arts and Design at Tsinghua University.
  5. Stephen Webster is a celebrated English jewelry designer known for his largely pioneering designs that infuse Rock n Roll influences into fine jewelry.

For more information go to:

and of course; check out the social media platforms too!

  • Facebook: @xifuDesignCompetition
  • Twitter: @XifuDesignComp
  • WeChat: @xifudesign
  • Weibo: @囍福结婚金饰国际设计大赛

 Don't hesitate, you brilliant designers out there! Go for it! I am looking forward already to see all that you create and I love the idea of ONENESS!



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