I have done a number of articles for both magazines as on my own blog about the future. The future of retail, the future of jewelry and so on. A recent article in Wired about A.I and V.R. and the upcoming possibilities of what technological implementation might mean for retail as a whole, got me thinking even more about what the - a little reluctant to change - luxury industry needs to invest in, right now, in order to give the consumer in the nearby future, what they desire: emotion and story. A challenge especially for the online retailers!