Articles tagged with: trade show

Opinion article: Has the end come for Jewelry Trade Shows?

By Esther Ligthart on Thursday, 29 November 2018, in Businessblog

Or is it time to change?

Opinion article: Has the end come for Jewelry Trade Shows?

Another jewelry brand announced it will no longer participate at two major tradeshows. It's not the first one this year and won't be the last one either. Some predict the end of jewelry trade shows, others think things will never change really. Here is my opinion and my views on a possible, but very different kind of jewelry trade show.

The Swatch Group leaves Baselworld; will this bring a wave of innovation to the industry?

By Esther Ligthart on Monday, 30 July 2018, in Businessblog

The Swatch Group leaves Baselworld; will this bring a wave of innovation to the industry?

The Swatch Group shocked the watch. but just as much, the jewelry world by announcing it would leave Baselworld. As we are waiting for more details, here is my view on what this means. And also; the end coming for Baselworld?

BaselWorld 2018, insights from a jewelry blogger!

By Esther Ligthart on Friday, 06 April 2018, in Stories

BaselWorld 2018, insights from a jewelry blogger!

BaselWorld is a yearly event in the jewelry and watch industry. According to many, one of the most important watches and jewelry trade shows in the world. It may be the most prestigious trade show, but when it comes down to jewelry, it all depends on what one is looking for. With just a handful of affordable jewelry brands, this is the playground for the rich or those who aspire to be so. I have worked at BaselWorld myself for many years, but this year I had the pleasure to come back as a jewelry blogger, who accidentally also fell in love with a watch brand...

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