As we are gradually getting used to living in 2017, we open up more to what the year will bring us, apart from our most personal New Year's Resolutions. We start to look at what holidays we might go on, what to wear and what would match those outfits perfectly.

One of the big trends is the love for poetry, for conserving nature, for sustainability. A love that expresses itself perfectly in jewelry that reflects nature. The animal kingdom is part of our wonderful planet and it not only reminds us of nature, but more often we relate to a certain animal for its particular traits. Or, we love giving them voices and human characteristics as we see in Disney movies and so on. Allow the jewelry animals that you wear to tell their story! Discover the jewelry and the trend:

Jewelry with pachyderms

Elephants, the giant pachyderms, are seen as symbol of good fortune. In Italy, we only sold elephants with their proboscis lifted happily upwards. We also know Ganesha, the most worshipped of all Hindu deities, looking like a cheerful little creature. Known as the patron of arts and sciences and deva of intellect and wisdom.

2017: Year of the Rooster

This is the year of the Rooster, according to the Chinese. Animals represent our traits that we treasure, desire, long for, but also the traits we might fear or dislike. Snakes are one of the creatures most often found in jewelry and we have a complicated relationship with them. Spiders and all kinds of insects, from friendly bees and poetic dragonflies (who start life as mean little creatures to begin with, but ok) to glowing beetles and annoying ants. They all are seen often enough in jewelry stores.

Animals represent our hopes and our struggles

Perhaps it's safe to say that most animals carry two sides of the same medal, something that reminds us of our own problems, struggles and our own coming to terms with ourselves. Our own flaws and disappointments of who we are or what we did, we all feel these things from time to time. Take ants. We might dislike them in our homes, we do not like them even in our gardens, but we know how useful they are and how vital they are for the ecosystem.

We also admire the structures they make and their capacity of collaboration. Or bees. We don’t enjoy bees when eating outside in spring time. We fear their sting and yet, we know that the declining population of bees is a worldwide problem, important to all of us, for they play an incredibly vital role to plants and flowers and trees.

''most animals represent two sides of the same medal''

Millennials

Our newest demographic group, the Millennials, inherit our planet and are the safekeepers of the future. I have trust in them and you know why? Because they are sons and daughters of the most recent crisis we lived in. A crisis that brought pain and loss to many.  A crisis that led in the end, to some good things too. As all crisis’ do perhaps, in one way or another.

We have become more aware of the sustainability of things. Not just as a fashionable business statements, but truly less attached to possession and more interested in sharing, crowd-sourcing, sharing knowledge, sharing vehicles, sharing properties. In the meantime, this means a lot to the world and I believe that its impact will only grow.

Rock the animal jewelry trend this year!

If you like to rock this trend this year, you have a huge variety of jewelry to choose from. From Etsy to Lydia Courteille, from Boucheron to ...well, you name it. May the animals you wear, remind you of your challenges, your desires, may you find your strength, your safekeeper, your remover of obstacles, may they bring you joy and happiness. May 2017 bring you all that.

x Esther