Articles tagged with: Marketing

Jewelry in 2018 and beyond, where will it all go?

on Monday, 01 January 2018, in Businessblog

Change is coming, but where and how, for the jewelry retailer and industry

Jewelry in 2018 and beyond, where will it all go?

I am often asked, by peers from the industry, what I think personally of the future for the jewelry industry. It is far too complex to frame my thoughts or anyone’s thoughts really, into just one catchy phrase. But I do have a view and in this blog, I will share it with you.

Favorite Christmas jewelry video's: Tiffany

By Esther Ligthart on Tuesday, 23 December 2014, in Inspiration

Favorite Christmas jewelry video's: Tiffany

I love good a good jewelry advertisement. Especially on video! There are way too little companies that actually do this. Maybe because it's too niche or... However: today I wanted to show you a company ad that really knows how to stick to its color and image.

Why brands and jewelers should focus a lot more on the Golden Age

By Esther Ligthart on Monday, 31 March 2014, in Businessblog

Why brands and jewelers should focus a lot more on the Golden Age

As I walked down the aisles of the last trade fair here in Utrecht it just struck me once again how much focus there is on young and fashion. It’s this combination that is the key to marketing for almost any brand I witnessed there. But are we right to focus on youth?

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