Articles tagged with: Marketing

Jewelry & Politics

By Esther Ligthart on Friday, 30 October 2020, in Businessblog

Jewelry & Politics

Is showing your political color a good idea for your jewelry business? In this weird 2020, you didn't have to deal only with a pandemic. This is an election year in the U.S., too. While the rest of the world watches what will happen, we will explore this blog if showing your political colors -as a business is part of the deal today.

Jewelry Marketing in 2021 and beyond

By Esther Ligthart on Wednesday, 21 October 2020, in Businessblog

Jewelry Marketing in 2021 and beyond

My blog about jewelry marketing last year caused a bit of a stir. Sit back and let's talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond? We might have an answer!

Jewelry Marketing 2.0 or Why the Jewelry Marketing is falling behind and what to do about it!

By Esther Ligthart on Tuesday, 08 October 2019, in Businessblog

Jewelry Marketing 2.0 or Why the Jewelry Marketing is falling behind and what to do about it!

Strong concerns about jewelry sales dropping after the devastating latest figures of De Beers' diamond sales. What is going on? And are we falling behind? While the fashion industry seems to tap into many new routes the charm the consumer, the jewelry world seems to fall behind. It's time to change our marketing! Are you ready for Jewelry Marketing 2.0?

Jewelry in 2018 and beyond, where will it all go?

on Monday, 01 January 2018, in Businessblog

Change is coming, but where and how, for the jewelry retailer and industry

Jewelry in 2018 and beyond, where will it all go?

I am often asked, by peers from the industry, what I think personally of the future for the jewelry industry. It is far too complex to frame my thoughts or anyone’s thoughts really, into just one catchy phrase. But I do have a view and in this blog, I will share it with you.

Favorite Christmas jewelry video's: Tiffany

By Esther Ligthart on Tuesday, 23 December 2014, in Inspiration

Favorite Christmas jewelry video's: Tiffany

I love good a good jewelry advertisement. Especially on video! There are way too little companies that actually do this. Maybe because it's too niche or... However: today I wanted to show you a company ad that really knows how to stick to its color and image.

Why brands and jewelers should focus a lot more on the Golden Age

By Esther Ligthart on Monday, 31 March 2014, in Businessblog

Why brands and jewelers should focus a lot more on the Golden Age

As I walked down the aisles of the last trade fair here in Utrecht it just struck me once again how much focus there is on young and fashion. It’s this combination that is the key to marketing for almost any brand I witnessed there. But are we right to focus on youth?

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