I recently wrote an article about Fair trade jewelry for a Benelux trade magazine called Jewels & Watches Info. It was, by far, the most intense article that I ever wrote. I found it not only very hard to see how many things are still wrong today at the bottom of the chain. But also, what is Fair trade, what does it mean when you talk about gold. When I heard about a start-up that wanted to be transparent from the source to the store, I was intrigued. Read more about House of Eléonore.