Articles tagged with: Video

7 ideas to improve online jewelry sales

By Esther Ligthart on Friday, 09 February 2018, in Businessblog

7 ideas to improve online jewelry sales

I have done a number of articles for both magazines as on my own blog about the future. The future of retail, the future of jewelry and so on. A recent article in Wired about A.I and V.R. and the upcoming possibilities of what technological implementation might mean for retail as a whole, got me thinking even more about what the -  a little reluctant to change - luxury industry needs to invest in, right now, in order to give the consumer in the nearby future, what they desire: emotion and story. A challenge especially for the online retailers!

 

 

Michele Benjamin and her lovely bee pendant, my very first vlog

By Esther Ligthart on Monday, 16 March 2015,

Michele Benjamin and her lovely bee pendant, my very first vlog

 A little while ago, I received a lovely little gift all the way from New York. It was the young designer; Michele Benjamin who gifted me her lovely little bee pendant. I decided that my very first vlog should be a review and it would have to be her little bee that would be the star of the show.

Favorite Christmas jewelry video's: Cartier

By Esther Ligthart on Thursday, 25 December 2014, in Brands

Favorite Christmas jewelry video's: Cartier

Oh how I love this video. Just look at the magic of Cartier...it'll bring a smile to your face!

 

Favorite Christmas jewelry video's: Tiffany

By Esther Ligthart on Tuesday, 23 December 2014, in Inspiration

Favorite Christmas jewelry video's: Tiffany

I love good a good jewelry advertisement. Especially on video! There are way too little companies that actually do this. Maybe because it's too niche or... However: today I wanted to show you a company ad that really knows how to stick to its color and image.

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