VicenzaOro 2016, The Celebration of Italian Jewelry!

VicenzaOro is one of the most important jewelry trade fairs in the world. A trade fair where I have been going to a lot over the past 20 years.

VicenzaOro is the most important jewelry trade fair in Italy. Italy today is still one of the top players in the world of fashion and design and yes, also for jewelry production.

                                                                                                                                                                                                                  Palmiero Jewellery Design...One of the greatest Master Jewelers of Italy....

Valenza Po, Vicenza and Arezzo jewelry production

Valenza Po, situated in Piedmonte, is known for its craftsmanship, specialized skills and handmade jewelry. It's filled with artisans and small workshops, but also the home of a large Bulgari factory, which is build right now over there. The main reason? The level of the artisans craftsmanship.

Vicenza is the second big area in Italy that is famous for jewelry production. Here we find smaller and larger companies. Often factories, with a larger production than say, Valenza Po. We don’t find many high end jewelers here, although there are some and some very famous ones too.

The third is Arezzo in Tuscany. A beautiful place, here we find a lot of factories involved in more mass production of jewelry in gold and silver.

Italian jewelry showcase

VicenzaOro is a showcase of mainly Italian producers of jewelry. You can find here around 1500 booths! Anything from the smallest company with a brilliant idea, to diamond and gemstone suppliers, cameo and coral companies from Torre del Greco and many many beautiful brands.

Jewelry brands

It is scary, but it is indeed 20 years ago that I first sat foot on this trade fair! Time flies, aiaiai!

The last time I visited the fair was 2 years ago and I found a completely restyled fair. I experienced more flow and if possible, more clearity and  It was easier to navigate and I spent most of my time in the halls that were marked as ICON. In these halls one could admire all the brands.

Trends and vision

I watched all the windows, talked with designers, pr-ladies, marketing managers and many people I just know because I have been around for a while now ;-) I went to visit to presentation of the trend forecasting service of the fair and talked a lot about jewelry, retail, the visions on the future of jewelry and trends for the long run. This has resulted in a good view on what the trends will bring us in the nearby future. And not just that, there was a lot of talking about communications with future clients. Millenials were once again, a group that everyone talked about. More about marketing, communication and this specific group this month on Bizzita.com.

Italian jewelry rocks

This trade fair isn’t open to the public unfortunately, however, if one is working, maybe in a store, as a designer, or even if you are still a student, this is a trade fair that you really should visit! It’s such an amazing showcase and Italians do rock, they really do rock when it comes to jewelry design:-) Even if Italians are the fast majority, there are some exhibitors from other countries too. Even famous ones, like LeVian for example. 

Today I wanted to show you just a few of the photo’s from that trip and some pictures from companies that I visited. Next week, I will present you all the megatrends for 2016-2017!

A little peek into my private pictures :-)