• jewelry is art

    Jewelry is art

    But only valuable when emotion is added

    Esther Ligthart, jewelry blogger

Jewelry Marketing 2.0 or Why the Jewelry Marketing is falling behind and what to do about it!

Jewelry Marketing 2.0 or Why the Jewelry Marketing is falling behind and what to do about it!

Strong concerns about jewelry sales dropping after the devasting latest figures of De Beers' diamond sales. What is going on? And are we falling behind? While the fashion industry seems to tap into many new routes the charm the consumer, the jewelry world seems to fall behind. It's time to change our marketing! Are you ready for Jewelry Marketing 2.0?

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Biggest Jewelry Trends for 2020, plus One MEGATREND

Biggest Jewelry Trends for 2020, plus One MEGATREND

Just got back from Italy where I visited the VicenzaOro show, and I would love to share the trends I spotted. But also share one MEGA JEWELRY TREND for 2020! ( and beyond ;-) )

 

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The most beautiful vegetable jewelry in the world

The most beautiful vegetable jewelry in the world

Jewelry designers reach to the sky and back to come up with great designs. And sometimes it brings them to turn things that we consume on a daily basis into fabulous jewelry. For health freaks and lovers of whimsical, here is the most beautiful vegetable jewelry of this planet!

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Trend: Cool animal jewelry to brighten up your summer wardrobe!

Trend: Cool animal jewelry to brighten up your summer wardrobe!

Spice up your summer outfits with these fantastic creatures. Nature and animal theme are huge trends in 2016 - 2017. And scarabs are especially hot this year!

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AUVERE JEWELRY IS EXPANDING ITS COLLECTIONS

AUVERE JEWELRY IS EXPANDING ITS COLLECTIONS

Auvere is one of those jewelry companies that immediately stands out. I covered their story before and would love to inform you about their latest developments and of course; jewelry designs!

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Seahorse jewelry and more, it's summertime!

Seahorse jewelry and more, it's summertime!

It's summertime! Time to enjoy the sun and hopefully, flaunt your magnificent seahorse inspired jewelry on a seaside boulevard. The sea is not just a source of inspirations for artists and jewelry designers, but also a source for materials such as pearls and coral. Come and see and pick your favorite seahorse jewelry!

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What will the new partnership between CIBJO & BaselWorld bring?

What will the new partnership between CIBJO & BaselWorld bring?

Baselworld has become a commercial member of CIBJO the World Jewellery Confederation, in an aim, as they explain this new initiative, to be more "firmly rooted in the jewelry, gemstone and pearl industry."

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Why Laura of Nanis Jewels wants all women to wear her jewelry!

Why Laura of Nanis Jewels wants all women to wear her jewelry!

Nanis is the solid, consistent to its style, jewelry brand from Italy. Laura Bicego is the charismatic face of the company and the designer behind all their soft and luscious looking jewelry. Their rapidly increasing success in the Netherlands, my own home country, was the reason to sit down and ask her why she thinks her jewelry is so successful. Turns out she want all of you to wear her jewelry! Like to know why? 

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Meet Arman Suciyan, a fantastic Turkish contemporary jewelry designer

Meet Arman Suciyan, a fantastic Turkish contemporary jewelry designer

Arman Suciyan was very young when his father pointed out that he should become a goldsmith. At the tender age of 15, he started working in Istanbul, but soon enough he traveled to England for education and ended up working with Stephen Webster himself. This fantastic jewelry designer surprised me with his amazing, edgy designs that I think you'll love too! 

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Famous people's quotes on jewelry!

Famous people's quotes on jewelry!

We have searched for some of the famous people’s quotes on jewelry. Read what they feel about jewelry! Anything from being a complete addict to not wanting to bother about the glittering accessories at all. From Liza Minnelli to Dylan Lauren. From Monica Bellucci to Eartha Kitt (who had a hilarious opinion about our favorite topic)

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WoW! This is Baroque Pearl Jewelry

WoW! This is Baroque Pearl Jewelry

Sometimes we just want to look at jewelry and say; WOW, now that is a stunning piece of jewelry! We have taken the always fashionable Baroque Pearl and give you something to dream about!

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25 affordable colorful summer jewelry pieces that will express your zest for life

25 affordable colorful summer jewelry pieces that will express your zest for life

These very affordable summer jewelry pieces are all colorful. Wearing them will lift your mood and zest for life instantly, like the cheerful smile of your child or the sun breaking through on a rainy day. These are the fun pieces of jewelry that you’ll cherish this summer!

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Esther Ligthart

Esther Ligthart

Hi, I am Esther and on this blog I simply love to inspire you! My own passion for jewelry was born in the years I have spend in Valenza, Italy. The world’s capital of handmade fine jewelry by the greatest craftsmen. For me, jewelry has everything to do with art, love, craftsmanship and creativity on one side. And on the other side: with joy, emotions, capturing memories, and playfulness. Once I was asked to give a quote about my personal view on jewelry. Here is how I see it:

‘’A piece of jewelry is often a piece of art. But it only becomes valuable when emotions are added to it’’

I have worked for 25 years in jewelry, mostly in international sales and marketing, but also running a jewelry store for over 6 years in Italy. Bizzita.com started in 2013. First, I hoped it to be a source of inspiration for jewelry lovers, but it quickly grew much bigger. Bizzita.com has become a consultancy company for jewelry brands and jewelry stores all over the globe. We have created a store locator and business directory! And I write personally for several international jewelry trade magazines.

Want to know more? Drop me a line! We would love to know, I mean, really LOVE to know what you think of Bizzita.com and what you would like to see on this website! But also; what do you think about jewelry? Do you have a special story that you want to share? Are you a creative designer that has come up with something exciting? We would LOVE to get in touch with you!

Thank you SO very much for coming to Bizzita.com! :-* Esther

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