• jewelry is art

    Jewelry is art

    But only valuable when emotion is added

    Esther Ligthart, jewelry blogger

The Future of Diamonds

The Future of Diamonds

The Future of Diamonds, what is it going to be? This ambitious title was the subject of a very vivid discussion during VicenzaOro. I was on the panel and had the honor and pleasure to discuss the future of diamonds with some of the biggest names in our jewelry industry. Here is my report.

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Look at these gorgeous interior design ideas to find your own jewelry style!

Look at these gorgeous interior design ideas to find your own jewelry style!

Open any great interior design magazine, and you'll find jewelry in it. Both editorial and advertisements. Why? Simply because they are related to that all-inclusive idea called Style.

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23 Ultimate Christmas Jewelry Gift Ideas

23 Ultimate Christmas Jewelry Gift Ideas

We know that most of you buy their most important and valuable gifts at the very last moment. You are still in time, but if you haven't got a clue yet what to buy, we have you covered! These jewelry gift ideas can be purchased online or instore, but can just as easily be used as inspiration to watch together with your loved ones and get the idea of what they love.

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Valenza, and their struggle to be seen as the fine jewelry capital of the world

Valenza, and their struggle to be seen as the fine jewelry capital of the world

Valenza is this small town in Piedmont, Italy, where I fell in love with jewelry. It almost seems a hidden secret, but they want the world to know about their unique artisanal value. I was a guest last week, during the event called: Luxury “Made in Piemonte”: a jewel of sustainability in the digital era. Here is my view on Valenza:

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Claudio Gussini, Jewelry designer shares his insights about jewelry, design and career

Claudio Gussini, Jewelry designer shares his insights about jewelry, design and career

Claudio Gussini is a true expert in his field. A senior jewelry designer who's love for the great arts and sculpture reflects in his designs. A lovely person, with so much to share! Read about his life and his vision on design, the jewelry industry and much more in this open interview. 

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The Journey of Ortaea Jewelry, and why you want to know this brand!

The Journey of Ortaea Jewelry, and why you want to know this brand!

Ortaea is a jewelry brand launched in 2016 by Mita Vohra. A sleek, hot, and very contemporary line of fine jewelry that is probably very different from what you have seen before. Ortaea is is the realization of the contemporary view of how a jewelry brand should communicate with the consumer of today.

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The unique world of Hemmerle Jewelry

The unique world of Hemmerle Jewelry

Hemmerle is a unique jewelry family from Munich, Germany. They have been around since 1893, and today they are still known for their one-of-a-kind pieces of magnificent jewelry. Freshly returned from a successful exhibition at TEFAF NY, I sat down with them for an exclusive interview.

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Lydia Courteille and her amazing jewelry

Lydia Courteille and her amazing jewelry

If you think about Lydia Courteille, you think about color! Gemstones play a leading role, but so do animals and nature. Sometimes it's all frivolously playful, other times flirtatiously dark. Never ordinary, never boring. Meet the jewelry designer from Paris who starts to get noticed by all the leading trend watchers in the world. 

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Jewelry Marketing 2.0 or Why the Jewelry Marketing is falling behind and what to do about it!

Jewelry Marketing 2.0 or Why the Jewelry Marketing is falling behind and what to do about it!

Strong concerns about jewelry sales dropping after the devastating latest figures of De Beers' diamond sales. What is going on? And are we falling behind? While the fashion industry seems to tap into many new routes the charm the consumer, the jewelry world seems to fall behind. It's time to change our marketing! Are you ready for Jewelry Marketing 2.0?

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Biggest Jewelry Trends for 2020, plus One MEGATREND

Biggest Jewelry Trends for 2020, plus One MEGATREND

Just got back from Italy where I visited the VicenzaOro show, and I would love to share the trends I spotted. But also share one MEGA JEWELRY TREND for 2020! ( and beyond ;-) )

 

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The most beautiful vegetable jewelry in the world

The most beautiful vegetable jewelry in the world

Jewelry designers reach to the sky and back to come up with great designs. And sometimes it brings them to turn things that we consume on a daily basis into fabulous jewelry. For health freaks and lovers of whimsical, here is the most beautiful vegetable jewelry of this planet!

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Trend: Cool animal jewelry to brighten up your summer wardrobe!

Trend: Cool animal jewelry to brighten up your summer wardrobe!

Spice up your summer outfits with these fantastic creatures. Nature and animal theme are huge trends in 2016 - 2017. And scarabs are especially hot this year!

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Esther Ligthart

Esther Ligthart

Hi, I am Esther and on this blog I simply love to inspire you! My own passion for jewelry was born in the years I have spend in Valenza, Italy. The world’s capital of handmade fine jewelry by the greatest craftsmen. For me, jewelry has everything to do with art, love, craftsmanship and creativity on one side. And on the other side: with joy, emotions, capturing memories, and playfulness. Once I was asked to give a quote about my personal view on jewelry. Here is how I see it:

‘’A piece of jewelry is often a piece of art. But it only becomes valuable when emotions are added to it’’

I have worked for 25 years in jewelry, mostly in international sales and marketing, but also running a jewelry store for over 6 years in Italy. Bizzita.com started in 2013. First, I hoped it to be a source of inspiration for jewelry lovers, but it quickly grew much bigger. Bizzita.com has become a consultancy company for jewelry brands and jewelry stores all over the globe. We have created a store locator and business directory! And I write personally for several international jewelry trade magazines.

Want to know more? Drop me a line! We would love to know, I mean, really LOVE to know what you think of Bizzita.com and what you would like to see on this website! But also; what do you think about jewelry? Do you have a special story that you want to share? Are you a creative designer that has come up with something exciting? We would LOVE to get in touch with you!

Thank you SO very much for coming to Bizzita.com! :-* Esther

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