• jewelry is art

    Jewelry is art

    But only valuable when emotion is added

    Esther Ligthart, jewelry blogger

BaselWorld 2018, insights from a jewelry blogger!

BaselWorld 2018, insights from a jewelry blogger!

BaselWorld is a yearly event in the jewelry and watch industry. According to many, one of the most important watches and jewelry trade shows in the world. It may be the most prestigious trade show, but when it comes down to jewelry, it all depends on what one is looking for. With just a handful of affordable jewelry brands, this is the playground for the rich or those who aspire to be so. I have worked at BaselWorld myself for many years, but this year I had the pleasure to come back as a jewelry blogger, who accidentally also fell in love with a watch brand...

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Chopard jewelry and watches leading the way to a more ethical world?

Chopard jewelry and watches leading the way to a more ethical world?

Chopard announced to work with 100% fairmined gold by July 2018! During a press conference, lead by the Green Carpet Challenge’s founder Livia Firth, they announced with great pride their achievements in creating a better world for those who work at the bottom of the supply chain. A wonderful initiative! Now it’s up to the customer to demand more fairmined gold and together with the leading brands, we can make a difference.

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These necklaces make the most extraordinary status symbols

These necklaces make the most extraordinary status symbols

From Chopard to Boucheron, from Anna Hu to Alessio Boschi, from big names to imaginative designers, all have created a jewelry collection that captures the imagination of those who love to dream and of those who can spend.

 

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Playful Monkey Jewelry you will LOVE!

Playful Monkey Jewelry you will LOVE!

Monkeys, we all love them! There is a reason that it’s the most visited attraction of any zoo. Monkeys in jewelry are simply wonderful. They represent a more playful side of ourselves. Perhaps even remind us not taking life and ourselves too seriously at times. Many jewelry brands have created the most cheeky and beautiful monkeys you have ever seen. From the biggest names to the niche designer, they all know how much we love a monkey!

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Are you sure the diamonds in your jewelry are real?

Are you sure the diamonds in your jewelry are real?

You go to a store to buy a nice ring for yourself or your loved one. You had your eyes set on that white gold ring with the beautiful diamonds. Perhaps you have been saving money to buy it and today is the big day; you are going in to finally purchase that diamond ring! But wait, how do you know if the price you pay for this ring is fair? And how do you even know if these diamonds are real?

The recent Nirav Modi and Gitanjali scandal is a huge shock to the world of jewelry and may leave you questioning about your jeweler’s integrity when it comes to diamonds. But is this fair?

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7 ideas to improve online jewelry sales

7 ideas to improve online jewelry sales

I have done a number of articles for both magazines as on my own blog about the future. The future of retail, the future of jewelry and so on. A recent article in Wired about A.I and V.R. and the upcoming possibilities of what technological implementation might mean for retail as a whole, got me thinking even more about what the -  a little reluctant to change - luxury industry needs to invest in, right now, in order to give the consumer in the nearby future, what they desire: emotion and story. A challenge especially for the online retailers!

 

 

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French Jewelry at its best: Boucheron Animalier Jewelry Collection

French Jewelry at its best: Boucheron Animalier Jewelry Collection

When Frédérique Boucheron opened his first boutique in Galerie de Valois in Paris in 1858, he couldn’t have imagined that 160 years later his name would still be connected to luxury and jewelry. Over the years, the company presented more than a few fabulous pieces of jewelry. The animalier collection has been presented a few years ago and of course; it is absolutely stunning. Today on Bizzita, we celebrate the Maison and one of my personal favorite collections.

Which animal is your spirit animal?

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Valani Jewelry, ready for the future

Valani Jewelry, ready for the future

Valani jewelry is a brand that caught my eye. Responsible sourcing of gemstones, a young and beautiful designer; Heena Shah, what a lovely combination! Valani jewelry has that air of being both eclectic and intelligent. Read here why I think that this is a brand that is ready for the future!

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Jewelry in 2018 will be Ultra-Violet

Jewelry in 2018 will be Ultra-Violet

The Pantone Color Institute chooses a color of the year, each year, since 2000. How they do it? Read more about the process in this article. It’s fun to look at jewelry from a different point of view, as we did in this blog, going over all kinds of fine jewelry with mostly amethyst, sapphires and jade.

Ultra-violet may be the color of the year 2018, but we love all shades of purple.

To give you some inspiration, let’s just show you some beautiful purple jewelry!

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Jewelry in 2018 and beyond, where will it all go?

Jewelry in 2018 and beyond, where will it all go?

I am often asked, by peers from the industry, what I think personally of the future for the jewelry industry. It is far too complex to frame my thoughts or anyone’s thoughts really, into just one catchy phrase. But I do have a view and in this blog, I will share it with you.

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87 amazing jewelry gift ideas that suit your personality

87 amazing jewelry gift ideas that suit your personality

We all love to receive a wonderful piece of jewelry! Whether we receive it, give it or buy it for ourselves (why not?!), this is the season of splash out on jewelry! There is so much out there! To help you a little, we have created 5 personality types and matched the jewelry accordingly.

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Piaget and Jessica Chastain's dazzling appearance on the Red Carpet

Piaget and Jessica Chastain's dazzling appearance on the Red Carpet

Amsterdam, normally not the place where big Hollywood stars grace the red carpets, but last night Jessica Chastain appeared at the premiere of her new movie called Molly’s game.

Jessica Chastain is not just a wonderful movie star but also the brand ambassador of the world famous jewelry brand Piaget. And as true ambassador, she wore amazing pieces of jewelry of the French brand at the event. A dazzling appearance!

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Esther Ligthart

Esther Ligthart

Hi, I am Esther and on this blog I simply love to inspire you! My own passion for jewelry was born in the years I have spend in Valenza, Italy. The world’s capital of handmade fine jewelry by the greatest craftsmen. For me, jewelry has everything to do with art, love, craftsmanship and creativity on one side. And on the other side: with joy, emotions, capturing memories, and playfulness. Once I was asked to give a quote about my personal view on jewelry. Here is how I see it:

‘’A piece of jewelry is often a piece of art. But it only becomes valuable when emotions are added to it’’

I have worked for 25 years in jewelry, mostly in international sales and marketing, but also running a jewelry store for over 6 years in Italy. Bizzita.com started in 2013. First, I hoped it to be a source of inspiration for jewelry lovers, but it quickly grew much bigger. Bizzita.com has become a consultancy company for jewelry brands and jewelry stores all over the globe. We have created a store locator and business directory! And I write personally for several international jewelry trade magazines.

Want to know more? Drop me a line! We would love to know, I mean, really LOVE to know what you think of Bizzita.com and what you would like to see on this website! But also; what do you think about jewelry? Do you have a special story that you want to share? Are you a creative designer that has come up with something exciting? We would LOVE to get in touch with you!

Thank you SO very much for coming to Bizzita.com! :-* Esther

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