• jewelry is art

    Jewelry is art

    But only valuable when emotion is added

    Esther Ligthart, jewelry blogger

7 ideas to improve online jewelry sales

7 ideas to improve online jewelry sales

I have done a number of articles for both magazines as on my own blog about the future. The future of retail, the future of jewelry and so on. A recent article in Wired about A.I and V.R. and the upcoming possibilities of what technological implementation might mean for retail as a whole, got me thinking even more about what the -  a little reluctant to change - luxury industry needs to invest in, right now, in order to give the consumer in the nearby future, what they desire: emotion and story. A challenge especially for the online retailers!

 

 

French Jewelry at its best: Boucheron Animalier Jewelry Collection

French Jewelry at its best: Boucheron Animalier Jewelry Collection

When Frédérique Boucheron opened his first boutique in Galerie de Valois in Paris in 1858, he couldn’t have imagined that 160 years later his name would still be connected to luxury and jewelry. Over the years, the company presented more than a few fabulous pieces of jewelry. The animalier collection has been presented a few years ago and of course; it is absolutely stunning. Today on Bizzita, we celebrate the Maison and one of my personal favorite collections.

Which animal is your spirit animal?

Valani Jewelry, ready for the future

Valani Jewelry, ready for the future

Valani jewelry is a brand that caught my eye. Responsible sourcing of gemstones, a young and beautiful designer; Heena Shah, what a lovely combination! Valani jewelry has that air of being both eclectic and intelligent. Read here why I think that this is a brand that is ready for the future!

Jewelry in 2018 will be Ultra-Violet

Jewelry in 2018 will be Ultra-Violet

The Pantone Color Institute chooses a color of the year, each year, since 2000. How they do it? Read more about the process in this article. It’s fun to look at jewelry from a different point of view, as we did in this blog, going over all kinds of fine jewelry with mostly amethyst, sapphires and jade.

Ultra-violet may be the color of the year 2018, but we love all shades of purple.

To give you some inspiration, let’s just show you some beautiful purple jewelry!

Jewelry in 2018 and beyond, where will it all go?

Jewelry in 2018 and beyond, where will it all go?

I am often asked, by peers from the industry, what I think personally of the future for the jewelry industry. It is far too complex to frame my thoughts or anyone’s thoughts really, into just one catchy phrase. But I do have a view and in this blog, I will share it with you.

87 amazing jewelry gift ideas that suit your personality

87 amazing jewelry gift ideas that suit your personality

We all love to receive a wonderful piece of jewelry! Whether we receive it, give it or buy it for ourselves (why not?!), this is the season of splash out on jewelry! There is so much out there! To help you a little, we have created 5 personality types and matched the jewelry accordingly.

Piaget and Jessica Chastain's dazzling appearance on the Red Carpet

Piaget and Jessica Chastain's dazzling appearance on the Red Carpet

Amsterdam, normally not the place where big Hollywood stars grace the red carpets, but last night Jessica Chastain appeared at the premiere of her new movie called Molly’s game.

Jessica Chastain is not just a wonderful movie star but also the brand ambassador of the world famous jewelry brand Piaget. And as true ambassador, she wore amazing pieces of jewelry of the French brand at the event. A dazzling appearance!

The perfect jewelry gift for Christmas: here are my 5 tips!

The perfect jewelry gift for Christmas: here are my 5 tips!

Whilst magazines and tv commercials overwhelm us with what we should buy, in order to make our loved ones feel special this Christmas, there is nothing quite like jewelry underneath the Christmas tree. I have 5 special tips that will help you to find that right piece.

Marketing the myth: For consumers, Amsterdam is still Europe’s top diamond city

Marketing the myth: For consumers, Amsterdam is still Europe’s top diamond city

We are proud to present our first guest blogger on Bizzita! Ya'akov is Communication Director at World Diamond Mark and the Antwerp Diamond Trade fair. 

In 2017, Amsterdam, the city where the modern diamond industry struck its first roots more than four and a half centuries ago, has no major significance as a diamond trading center, and certainly no significance in diamond manufacturing.  Its bourse, which is the second oldest diamond exchange in the world, is small, and many of its 100-odd members are retailers. Any Dutch diamantaire will tell you that Antwerp is the world’s undisputed diamond hub.  

So how come consumers around the world think that Amsterdam is still the world’s diamond capital?

Must see jewelry! Colorful beetles and bugs turned into fairytale jewelry

Must see jewelry! Colorful beetles and bugs turned into fairytale jewelry

Levon Bliss is a photographer who spends hours and hours photographing the tiniest, but most colorful and amazing creatures on the planet: bugs and beetles.​ Bugs, beetles and other tiny animals that, when you look as close as he allows you to look with his stunning photography, blow away your mind! The details, the colors, they are full of amazing details. A bug is a bundle of smart nature in a beautiful fascinating form.

And how could they not be an inspiration for jewelry designers? We may not be the cuddly creators we all adore, but oh boy, how beautiful they are!Come see Daniela Villegas, a designer who created perhaps the largest and perhaps even most beautiful jewelry collection with bugs as her inspiration. But come see all those other ideas, shapes, designers, creativity and color in this blog about fairytale jewelry that you simply must see!

Stunning jewelry from the 16th and 17th Century. Find out why this era was so exciting!

Stunning jewelry from the 16th and 17th Century. Find out why this era was so exciting!

Whilst some of us think that everything new and exciting happens only today and jewelry is more ‘’bling”, daring and bold than ever, think again. Our history is filled with magical moments of discoveries and new techniques. New worldwide economies and expanding adventures on the oceans opened the route to new countries, new trades, and new cultural influences and arts slowly spread across the Europe. The part of the world that came to rise in the 16th century. Jewelry became very detailed in those days; mini-sculptures, enameling and more. Books from the great Benvenuto Cellini gave us an insight into jewelry and the making process.

This jewelry is special and deserves to be looked at again with fresh 21st Century eyes, and why not; taken as an inspiration for modern jewelry!

When jewelry meets architecture, wonderful designs and amazing similarities

When jewelry meets architecture, wonderful designs and amazing similarities

Jewelry design and architecture, there are so many similarities. It's not a coincidence that the star architect, Zaha Hadid, designed also a lot of jewelry. In this blog, it is all about the nobility of creating quality. Norman Foster, a star architect of many buildings, including the Apple Headquarters, said this about it: ''it's not just about money, time and creative energy, but about how you use your resources wisely. Jewelry that reminds us of architecture. Architecture that resembles elements of a ring, bracelet or necklace. Come and discover jaw-dropping gorgeous designs and amaze yourself about the similarities between the two worlds: Architecture and Jewelry!

 

Esther Ligthart

Esther Ligthart

Hi, I am Esther and on this blog I simply love to inspire you! My own passion for jewelry was born in the years I have spend in Valenza, Italy. The world’s capital of handmade fine jewelry by the greatest craftsmen. For me, jewelry has everything to do with art, love, craftsmanship and creativity on one side. And on the other side: with joy, emotions, capturing memories, and playfulness. Once I was asked to give a quote about my personal view on jewelry. Here is how I see it:

‘’A piece of jewelry is often a piece of art. But it only becomes valuable when emotions are added to it’’

I have worked for 25 years in jewelry, mostly in international sales and marketing, but also running a jewelry store for over 6 years in Italy. Bizzita.com started in 2013. First, I hoped it to be a source of inspiration for jewelry lovers, but it quickly grew much bigger. Bizzita.com has become a consultancy company for jewelry brands and jewelry stores all over the globe. We have created a store locator and business directory! And I write personally for several international jewelry trade magazines.

Want to know more? Drop me a line! We would love to know, I mean, really LOVE to know what you think of Bizzita.com and what you would like to see on this website! But also; what do you think about jewelry? Do you have a special story that you want to share? Are you a creative designer that has come up with something exciting? We would LOVE to get in touch with you!

Thank you SO very much for coming to Bizzita.com! :-* Esther

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