• jewelry is art

    Jewelry is art

    But only valuable when emotion is added

    Esther Ligthart, jewelry blogger

Jewelry Marketing in 2021 and beyond

Jewelry Marketing in 2021 and beyond

My blog about jewelry marketing last year caused a bit of a stir. Sit back and let's talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond? We might have an answer!

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Pearl Jewelry, the coolest designs!

Pearl Jewelry, the coolest designs!

Who still thinks that pearls are for your nonna or granny; stop! Pearls are hot. Not just because some cool male rappers, actors, and artists are wearing them now too. They are hot because...well, come and discover for yourself:

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Jewelry Discovery of the Day: Jacquie Aiche

Jewelry Discovery of the Day: Jacquie Aiche

The first words that spring to mind when observing our Jewelry Discovery of the Day: Jacquie Aiche are 'boho chic jewelry'. Her style is relaxed, sensual, and spiritual Much like the designer herself.

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Jewelry Discovery of the Day: Michael Aram

Jewelry Discovery of the Day: Michael Aram

Today I would love to shine a light on the jewelry collection of Michael Aram! Discover the jewelry of this American Armenian artist in this blog!

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Jewelry discovery of the Day: Bea Bongiasca

Jewelry discovery of the Day: Bea Bongiasca

In this new series, I’ll be presenting you a jewelry creator, jewelry brand, or jewelry designer every single day. Today it’s all about the fun jewelry world of Bea Bongiasca!

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Rethinking department stores. A great opportunity for jewelry brands.

Rethinking department stores. A great opportunity for jewelry brands.

Department stores and jewelry brands. Why not rethink the whole idea and boost retail and jewelry sales with some fresh new ideas about sales and marketing? In the upcoming weeks, I'll share some of these ideas with you. The first retail idea is the re-imagined department store. I hear you think! Department stores? How boring have they become! Exactly why we need to rethink them! 

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Simone Favarin and his transepochal jewelry concept

Simone Favarin and his transepochal jewelry concept

Simone Favarin is a jewelry designer that stands out of the crowd. Why? Obviously, his work is gorgeous. From the concept to the actual jewel, it just is beautiful. But that is true for many brands. What makes Simone stand out is the mindful, intellectual approach in his work. And there is more, Simone Favarin and Gieffe Patrimoni have started an alliance together in order to create new possibilities in a world full of challenges.

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19 Super Colorful Earrings you MUST check out!

19 Super Colorful Earrings you MUST check out!

Cheering your mood up! These radiant colorful earrings are always a great idea. They lift your mood and your face up, all in one go. Come and see and get inspired!

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Whimsical Jewelry Brooches: Racehorses!

Whimsical Jewelry Brooches: Racehorses!

Jewelry brooches with racehorses and jockeys. This subject was a popular subject for jewelry designers, especially in the U.K., with many vintage pieces still on the market. A joy for both collectors and people who love to give them a new life!

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Selling Jewelry with Facebook Live

Selling Jewelry with Facebook Live

Facebook Live as a way to sell jewelry directly to the consumer? It was an idea that a young businesswoman picked up and tried out. Simply because she was bored by the slow business. Now, read her success story and perhaps even make it your own?!

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17 Hip and Cool Jewelry Brands you need to know!

17 Hip and Cool Jewelry Brands you need to know!

Jewelry brands that are both cool and hip are hot. But if their designs meet their core values and story, then they are examples that I would love to share. The future of cool jewelry is all about authenticity, about a great true story, about the core values meeting great design! Find our selection of cool jewelry brands from $10,- to $10.000 in this blog!

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Urso presents: the Quetzalcóatl Pen!

Urso presents: the Quetzalcóatl Pen!

Urso Luxury creates a world of incredibly beautiful pens and accessories. I always see their writing instruments as jewelry to write with. Their latest collection is all about the fascinating world of Mesoamerican culture and literature: Quetzalcóatl, Aztec Civilisation.

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Esther Ligthart

Esther Ligthart

Hi, I am Esther and on this blog I simply love to inspire you! My own passion for jewelry was born in the years I have spend in Valenza, Italy. The world’s capital of handmade fine jewelry by the greatest craftsmen. For me, jewelry has everything to do with art, love, craftsmanship and creativity on one side. And on the other side: with joy, emotions, capturing memories, and playfulness. Once I was asked to give a quote about my personal view on jewelry. Here is how I see it:

‘’A piece of jewelry is often a piece of art. But it only becomes valuable when emotions are added to it’’

I have worked for 25 years in jewelry, mostly in international sales and marketing, but also running a jewelry store for over 6 years in Italy. Bizzita.com started in 2013. First, I hoped it to be a source of inspiration for jewelry lovers, but it quickly grew much bigger. Bizzita.com has become a consultancy company for jewelry brands and jewelry stores all over the globe. We have created a store locator and business directory! And I write personally for several international jewelry trade magazines.

Want to know more? Drop me a line! We would love to know, I mean, really LOVE to know what you think of Bizzita.com and what you would like to see on this website! But also; what do you think about jewelry? Do you have a special story that you want to share? Are you a creative designer that has come up with something exciting? We would LOVE to get in touch with you!

Thank you SO very much for coming to Bizzita.com! :-* Esther

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