I love those stunning pieces of high-end jewelry on your blog, but who can afford that? Just about everyone I talk to about my blog loves the jewelry but immediately admit they could never buy something similar. One could ask: is high-end jewelry relevant at all?
And I say yes. Here is why:
FURA Gems has exciting ideas about how to transform the precious gemstone market. In this article, we read how they do it!
The increasing attraction of Australian sapphires is a fact. Younger generations love this gemstone in particular for a variety of reasons. Self-expression, personalization, and affordability are just a few of those reasons. Let's explore more!
Did you notice all these posts with companies sharing their (new) female leaders? It took a while, but suddenly brands and marketers have embraced the inclusivity train so wholeheartedly that one wonders, what's next?
Moreover, it's going so fast; are the inclusivity and diversity marketers missing something?
Yes. Jewelry really matters. Why? Because of its symbolism. Because it's precious and worn directly on our bodies.
We treasure jewelry the most for its capacity to represent our past, our victories, our memories, our love, our deepest wishes, and our most outstanding achievements.
Jewelry is fashion, status, and fun, which is also true. But the reason it matters and has mattered for thousands of years is because of its capacity to remind us of who we are.
Men have worn jewelry throughout history, there is literally nothing new under the sun when it comes to trends and jewelry. However, a new cultural wave is taking the world by storm. Diversity and inclusivity are literally on every big company's marketing agenda and when we look at the future by talking to GenZ, we understand that gender isn't set in stone anymore. Genderfluid, we call it. At the same time, men are becoming increasingly more comfortable wearing jewelry. From pearls, to diamonds and everything in between. This opens up a whole new market. Here is why you cannot afford to miss this trend:
Jewelry and art are both created by designers and artists. Their mind's eye, their creativity, and their skills make the most incredible works of art come to life! In this blog, you'll find a selection of arts and jewelry with an animal as their inspiration. I am sure; you will be in awe!
Hi there and welcome! Once upon a time, I entered the world of jewelry. A wonderful world and full of stories to be told and passion to be shared! With over 25 years of real-life experience within the international jewelry industry, I want to share my enthusiasm with you. > Read More