Report VicenzaOro Jewelry Show September 2021

The first physical jewelry show in Europe was, to put it mildly, a HUGE success. I want to share with you the three things that stood out to me on this show. The following blogs will be more about trends for the upcoming season(s) but first, let's talk about this fantastic show. 

WHAT AMAZING AFTER-SALE SERVICE MAY BRING YOUR JEWELRY COMPANY!

| Esther Ligthart | Business & Industry

Companies don't walk the talk when it comes to delivering excellent service. This was the topic of a recently vividly described article in the Harvard Business Review magazine.
It told how the average American customer spends 13 hours on the phone annually waiting in a queue to solve their problem.
More profound research into the subject revealed that big companies such as United Airlines do this deliberately. While claiming in their advertisements that they offer you, their valued and appreciated customer, the best service possible, they do everything to discourage you from contacting them for assistance or complaints.

VicenzaOro September 2021 offers the industry to finally meet in person again!

In a world where Covid-19 was a 'local outbreak in China," I stepped confidently on an airplane for my biannual visit to VicenzaOro. It was January 2020, and the world would soon change completely.
But as vaccination rates rise and we understand more about organizing events in total safety, we long to leave those endless Zoom sessions and connect in real life again. And luckily, VicenzaOro, organized by the IEG, took a huge responsibility to make this possible.
To be honest with you: I can't wait to go!

Why is High-End jewelry important for virtually everyone?

I love those stunning pieces of high-end jewelry on your blog, but who can afford that? Just about everyone I talk to about my blog loves the jewelry but immediately admit they could never buy something similar. One could ask: is high-end jewelry relevant at all?
And I say yes. Here is why:

This is how FURA Gems transforms the precious colored gemstone market

FURA Gems has exciting ideas about how to transform the precious gemstone market. In this article, we read how they do it!

Australian sapphires are the perfect ‘Gen Z gemstone, thanks to their lively colors and reasonable prices

The increasing attraction of Australian sapphires is a fact. Younger generations love this gemstone in particular for a variety of reasons. Self-expression, personalization, and affordability are just a few of those reasons. Let's explore more!

I LOVE SILVER JEWELRY!

It's true. I LOVE silver jewelry! The color is lovely, but the material itself invites the jewelry designers to be very playful or bold. Or keep it simple and low-key if you are more into the modest style, but still love the preciousness of the metal. 

Jewelry Industry: The next step in diversity and inclusivity may look very different than you thought.

Did you notice all these posts with companies sharing their (new) female leaders? It took a while, but suddenly brands and marketers have embraced the inclusivity train so wholeheartedly that one wonders, what's next? 

Moreover, it's going so fast; are the inclusivity and diversity marketers missing something?

About me



Hi there and welcome! Once upon a time, I entered the world of jewelry. A wonderful world and full of stories to be told and passion to be shared! With over 25 years of real-life experience within the international jewelry industry, I want to share my enthusiasm with you. > Read More

XXX Esther



Latest comments

  • freddy joe

    • 20. May, 2021
    Hey, That's an interesting post. Thank you. Have bookmarked your page.
  • Priya Sharma

    • 10. May, 2021
    You have successfully shared with us the latest jewellery trends in this article. I really liked all the latest pieces of jewellery that...
  • rakesh

    • 29. April, 2021
    This is a well-studied and well written blog on jewelry trends. Thanks for sharing and keep on updating such information.

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