Did you notice all these posts with companies sharing their (new) female leaders? It took a while, but suddenly brands and marketers have embraced the inclusivity train so wholeheartedly that one wonders, what's next?
Moreover, it's going so fast; are the inclusivity and diversity marketers missing something?
Yes. Jewelry really matters. Why? Because of its symbolism. Because it's precious and worn directly on our bodies.
We treasure jewelry the most for its capacity to represent our past, our victories, our memories, our love, our deepest wishes, and our most outstanding achievements.
Jewelry is fashion, status, and fun, which is also true. But the reason it matters and has mattered for thousands of years is because of its capacity to remind us of who we are.
Men have worn jewelry throughout history, there is literally nothing new under the sun when it comes to trends and jewelry. However, a new cultural wave is taking the world by storm. Diversity and inclusivity are literally on every big company's marketing agenda and when we look at the future by talking to GenZ, we understand that gender isn't set in stone anymore. Genderfluid, we call it. At the same time, men are becoming increasingly more comfortable wearing jewelry. From pearls, to diamonds and everything in between. This opens up a whole new market. Here is why you cannot afford to miss this trend:
Jewelry and art are both created by designers and artists. Their mind's eye, their creativity, and their skills make the most incredible works of art come to life! In this blog, you'll find a selection of arts and jewelry with an animal as their inspiration. I am sure; you will be in awe!
In this Trend Report, we are discovering why there is a newfound love for nature and what this implies for the jewelry we want. Gen Z is leading the way to rethink old structures while influencing older generations with their fresh take on the world and all that is right and wrong with it. Nature's Renaissance is one trend that we expect to grow and evolve in the upcoming decade. Let's explore how and why.
Alon Ben Joseph and I decided to create our own room on CLUBHOUSE, and we called it: The Jewelry Experts. Our topic this time? Jewelry Influencers and KOL's. What are they, who they are, how they work, and the difference between an influencer and a KOL or KOI?
Why is working with them a challenge, and why should you include it in your marketing mix?
The discussion on Clubhouse called for more sharing of insights, tips, and prices. Here is ALL you need to know about working with jewelry influencers!
From Sweden to the Netherlands with love. This is a new and returning item on Bizzita.com. I am so excited to exchange letters about life, dogs, and jewelry with one of the most lovely people from the jewelry industry. And certainly one of the most appreciated jewelry writers I know! Kina Andersson and I love to chat about many things. Join us!
The most common question I get as a jewelry coach is how to become extraordinary. How to get into the limelight, and why are all these books showing you how to be successful in one afternoon or adapt 8 new habits, not working? Why does the miracle happen to others and not you? Here are the 18 reasons why jewelry professionals hire a consultant or coach!
Hi there and welcome! Once upon a time, I entered the world of jewelry. A wonderful world and full of stories to be told and passion to be shared! With over 25 years of real-life experience within the international jewelry industry, I want to share my enthusiasm with you. > Read More