The first physical jewelry show in Europe was, to put it mildly, a HUGE success. I want to share with you the three things that stood out to me on this show. The following blogs will be more about trends for the upcoming season(s) but first, let's talk about this fantastic show.
Companies don't walk the talk when it comes to delivering excellent service. This was the topic of a recently vividly described article in the Harvard Business Review magazine.
It told how the average American customer spends 13 hours on the phone annually waiting in a queue to solve their problem.
More profound research into the subject revealed that big companies such as United Airlines do this deliberately. While claiming in their advertisements that they offer you, their valued and appreciated customer, the best service possible, they do everything to discourage you from contacting them for assistance or complaints.
In a world where Covid-19 was a 'local outbreak in China," I stepped confidently on an airplane for my biannual visit to VicenzaOro. It was January 2020, and the world would soon change completely.
But as vaccination rates rise and we understand more about organizing events in total safety, we long to leave those endless Zoom sessions and connect in real life again. And luckily, VicenzaOro, organized by the IEG, took a huge responsibility to make this possible.
To be honest with you: I can't wait to go!
FURA Gems has exciting ideas about how to transform the precious gemstone market. In this article, we read how they do it!
The increasing attraction of Australian sapphires is a fact. Younger generations love this gemstone in particular for a variety of reasons. Self-expression, personalization, and affordability are just a few of those reasons. Let's explore more!
Did you notice all these posts with companies sharing their (new) female leaders? It took a while, but suddenly brands and marketers have embraced the inclusivity train so wholeheartedly that one wonders, what's next?
Moreover, it's going so fast; are the inclusivity and diversity marketers missing something?
Alon Ben Joseph and I decided to create our own room on CLUBHOUSE, and we called it: The Jewelry Experts. Our topic this time? Jewelry Influencers and KOL's. What are they, who they are, how they work, and the difference between an influencer and a KOL or KOI?
Why is working with them a challenge, and why should you include it in your marketing mix?
The discussion on Clubhouse called for more sharing of insights, tips, and prices. Here is ALL you need to know about working with jewelry influencers!
The most common question I get as a jewelry coach is how to become extraordinary. How to get into the limelight, and why are all these books showing you how to be successful in one afternoon or adapt 8 new habits, not working? Why does the miracle happen to others and not you? Here are the 18 reasons why jewelry professionals hire a consultant or coach!
Hi there and welcome! Once upon a time, I entered the world of jewelry. A wonderful world and full of stories to be told and passion to be shared! With over 25 years of real-life experience within the international jewelry industry, I want to share my enthusiasm with you. > Read More