Marketing

10 tips on how to work with jewelry influencers. And what does it cost?

Alon Ben Joseph and I decided to create our own room on CLUBHOUSE, and we called it: The Jewelry Experts. Our topic this time? Jewelry Influencers and KOL's. What are they, who they are, how they work, and the difference between an influencer and a KOL or KOI?
Why is working with them a challenge, and why should you include it in your marketing mix?
The discussion on Clubhouse called for more sharing of insights, tips, and prices. Here is ALL you need to know about working with jewelry influencers!

Finding your voice on TikTok as a jeweler, the forbidden Gatorade viral success

Going viral with a jewelry item on social media isn’t easy. But you may accidentally find your angle and go viral on TikTok. A fun example: The Forbidden Gatorade viral videos

Jewelry Marketing in 2021 and beyond

My blog about jewelry marketing last year caused a bit of a stir. Sit back and let's talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond? We might have an answer!

About me



Hi there and welcome! Once upon a time, I entered the world of jewelry. A wonderful world and full of stories to be told and passion to be shared! With over 25 years of real-life experience within the international jewelry industry, I want to share my enthusiasm with you. > Read More

XXX Esther



Latest comments

  • chirag patel

    • 07. April, 2021
    Hey , wow ! what a content , loved it , thanks for sharing it .
  • Kathy G. Hardy

    • 03. April, 2021
    Hello,
    I read your blog article very carefully. Your blog article very useful and informative.
    Thanks.
  • Varun

    Varun

    • 02. April, 2021
    best trending jewellery
  • ani

    • 12. March, 2021
    thankyou for sharing this

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