Articles in Category: Marketing

Jewelry Marketing 2.0 or Why the Jewelry Marketing is falling behind and what to do about it!

Written by Esther Ligthart on Tuesday, 08 October 2019. Posted in Marketing, Business

Jewelry Marketing 2.0 or Why the Jewelry Marketing is falling behind and what to do about it!

Strong concerns about jewelry sales dropping after the devastating latest figures of De Beers' diamond sales. What is going on? And are we falling behind? While the fashion industry seems to tap into many new routes the charm the consumer, the jewelry world seems to fall behind. It's time to change our marketing! Are you ready for Jewelry Marketing 2.0?

Marketing the myth: For consumers, Amsterdam is still Europe’s top diamond city

on Thursday, 30 November 2017. Posted in Marketing, Business

Marketing the myth: For consumers, Amsterdam is still Europe’s top diamond city

We are proud to present our first guest blogger on Bizzita! Ya'akov is Communication Director at World Diamond Mark and the Antwerp Diamond Trade fair. 

In 2017, Amsterdam, the city where the modern diamond industry struck its first roots more than four and a half centuries ago, has no major significance as a diamond trading center, and certainly no significance in diamond manufacturing.  Its bourse, which is the second oldest diamond exchange in the world, is small, and many of its 100-odd members are retailers. Any Dutch diamantaire will tell you that Antwerp is the world’s undisputed diamond hub.  

So how come consumers around the world think that Amsterdam is still the world’s diamond capital?

 

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