Marketing

Two Major Shifts in Social Media: Virtual Influencers and Youth Trends Transforming Jewelry Marketing.

Imagine this: not only are we following our favorite celebrities and influencers on social media, but now we’re also captivated by AI-created models! It’s 2024, and virtual influencers have stepped out of the realm of sci-fi to become digital icons, shaping trends, sparking conversations, and captivating audiences worldwide. From their creative personas to their engaging content strategies, these virtual influencers are redefining what it means to be an influencer today.

Building Customer Loyalty in the Jewelry Industry: Insights from "The Science of Loyalty"

In today's competitive jewelry market, cultivating customer loyalty is more crucial than ever. A recent report by Intuit Inc., "The Science of Loyalty," provides valuable insights into the drivers behind consumer behavior and how brands can foster deeper, more meaningful connections with their customers. This article explores how these insights can be applied to the jewelry industry to build and maintain loyal customer relationships.

Bridging the Gap: Why Sustainable Jewelry Needs Consumer Support

In the world of sustainability, where ideas for a better future thrive, a significant gap exists between the industry's sustainability efforts and the mindset of the average jeweler. The answer to bridging that gap is changing consumer behavior. This article explores why this matters and how to shape such a shift.

Jewelry Industry: The next step in diversity and inclusivity may look very different than you thought.

Did you notice all these posts with companies sharing their (new) female leaders? It took a while, but suddenly brands and marketers have embraced the inclusivity train so wholeheartedly that one wonders, what's next? 

Moreover, it's going so fast; are the inclusivity and diversity marketers missing something?

10 tips on how to work with jewelry influencers. And what does it cost?

Alon Ben Joseph and I decided to create our own room on CLUBHOUSE, and we called it: The Jewelry Experts. Our topic this time? Jewelry Influencers and KOL's. What are they, who they are, how they work, and the difference between an influencer and a KOL or KOI?
Why is working with them a challenge, and why should you include it in your marketing mix?
The discussion on Clubhouse called for more sharing of insights, tips, and prices. Here is ALL you need to know about working with jewelry influencers!

Finding your voice on TikTok as a jeweler, the forbidden Gatorade viral success

Going viral with a jewelry item on social media isn’t easy. But you may accidentally find your angle and go viral on TikTok. A fun example: The Forbidden Gatorade viral videos

Jewelry Marketing in 2021 and beyond

My blog about jewelry marketing last year caused a bit of a stir. Sit back and let's talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond? We might have an answer!

About me

Hi there! I am Esther, and welcome to the beautiful world of jewelry! My jewelry journey started 30 years ago, and it never stopped enchanting me. My long international career in the jewelry industry gives me a unique perspective, and my never fading enthusiasm is what I love to share with you here. I hope you are as curious as I am; by exploring blogs and images, you might discover jewelry you didn't even know existed! For the jewelry professionals among you, there are lots of blogs with tips, tricks, and insights. Happy reading!

XXX Esther



Latest comments

  • scope granites

    • 18. October, 2024
    Fura Gems has revolutionized the gemstone market with sustainable practices and stunning gems, marking a significant leap forward for...
  • iPetprints

    • 17. October, 2024
    Artificial Intelligence access can be better for making jewellery designs, and a variety of creative jewellery can be better designed
  • harshil

    • 11. October, 2024
    Traditional Indian gold jewellery is a vibrant culture, history, and artistry.
  • harshil

    • 09. October, 2024
    Keep up the great work! Thank you so much for sharing a great posts.
  • Tatyana Tiskina

    • 03. October, 2024
    Holding my breath, I read the article, trying to understand your choice. Fortunately, nature won! I’m glad that experienced specialists...

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