Marketing

Jewelry Industry: The next step in diversity and inclusivity may look very different than you thought.

Did you notice all these posts with companies sharing their (new) female leaders? It took a while, but suddenly brands and marketers have embraced the inclusivity train so wholeheartedly that one wonders, what's next? 

Moreover, it's going so fast; are the inclusivity and diversity marketers missing something?

10 tips on how to work with jewelry influencers. And what does it cost?

Alon Ben Joseph and I decided to create our own room on CLUBHOUSE, and we called it: The Jewelry Experts. Our topic this time? Jewelry Influencers and KOL's. What are they, who they are, how they work, and the difference between an influencer and a KOL or KOI?
Why is working with them a challenge, and why should you include it in your marketing mix?
The discussion on Clubhouse called for more sharing of insights, tips, and prices. Here is ALL you need to know about working with jewelry influencers!

Finding your voice on TikTok as a jeweler, the forbidden Gatorade viral success

Going viral with a jewelry item on social media isn’t easy. But you may accidentally find your angle and go viral on TikTok. A fun example: The Forbidden Gatorade viral videos

Jewelry Marketing in 2021 and beyond

My blog about jewelry marketing last year caused a bit of a stir. Sit back and let's talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond? We might have an answer!

About me

Hi there! I am Esther, and welcome to the beautiful world of jewelry! My jewelry journey started 30 years ago, and it never stopped enchanting me. My long international career in the jewelry industry gives me a unique perspective, and my never fading enthusiasm is what I love to share with you here. I hope you are as curious as I am; by exploring blogs and images, you might discover jewelry you didn't even know existed! For the jewelry professionals among you, there are lots of blogs with tips, tricks, and insights. Happy reading!

XXX Esther



Latest comments

  • Esther Ligthart

    Esther Ligthart

    • 19. September, 2022
    Love them, Dana!
  • kalpanadurga

    • 05. September, 2022
    Thank you so much for sharing valuable information for us.
  • Simon

    • 31. August, 2022
    I am an animal lover when I saw the combo of two best things "animal+jewelry". It just out of this world
    I appreciate your dedication to...
  • Dana

    Dana

    • 28. August, 2022
    I hoped to see Buccellati. Do you like them? I love the Nudo collwction

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