Marketing

Jewelry Industry: The next step in diversity and inclusivity may look very different than you thought.

Did you notice all these posts with companies sharing their (new) female leaders? It took a while, but suddenly brands and marketers have embraced the inclusivity train so wholeheartedly that one wonders, what's next? 

Moreover, it's going so fast; are the inclusivity and diversity marketers missing something?

10 tips on how to work with jewelry influencers. And what does it cost?

Alon Ben Joseph and I decided to create our own room on CLUBHOUSE, and we called it: The Jewelry Experts. Our topic this time? Jewelry Influencers and KOL's. What are they, who they are, how they work, and the difference between an influencer and a KOL or KOI?
Why is working with them a challenge, and why should you include it in your marketing mix?
The discussion on Clubhouse called for more sharing of insights, tips, and prices. Here is ALL you need to know about working with jewelry influencers!

Finding your voice on TikTok as a jeweler, the forbidden Gatorade viral success

Going viral with a jewelry item on social media isn’t easy. But you may accidentally find your angle and go viral on TikTok. A fun example: The Forbidden Gatorade viral videos

Jewelry Marketing in 2021 and beyond

My blog about jewelry marketing last year caused a bit of a stir. Sit back and let's talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond? We might have an answer!

About me



Hi there and welcome! Once upon a time, I entered the world of jewelry. A wonderful world and full of stories to be told and passion to be shared! With over 25 years of real-life experience within the international jewelry industry, I want to share my enthusiasm with you. > Read More

XXX Esther



Latest comments

  • freddy joe

    • 20. May, 2021
    Hey, That's an interesting post. Thank you. Have bookmarked your page.
  • Priya Sharma

    • 10. May, 2021
    You have successfully shared with us the latest jewellery trends in this article. I really liked all the latest pieces of jewellery that...
  • rakesh

    • 29. April, 2021
    This is a well-studied and well written blog on jewelry trends. Thanks for sharing and keep on updating such information.

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