I love those stunning pieces of high-end jewelry on your blog, but who can afford that? Just about everyone I talk to about my blog loves the jewelry but immediately admit they could never buy something similar. One could ask: is high-end jewelry relevant at all?
And I say yes. Here is why:
Yes, it’s true. The high-end jewelry you see on Bizzita.com, and that regularly turns up in my LinkedIn Posts, are for the ‘’happy few’’. According to the newspapers, the difference between the highest income groups and the rest is growing. At the same time, there are more and more millionaires around the world.
For the luxury market, a growing number of people seek luxury and luxury experiences.
High-end jewelry is just one of those luxury experiences. Designers and brands can experiment with gemstones, new materials, scale, and quality and throw in their magic, combining resources and vivid imagination to create that one-of-a-kind piece of jewelry that makes your jaw drop. In a way, that simply isn’t possible with less money and resources.
High-end jewelry pieces come in different categories. Masterpieces, such as the creations of Wallace Chan, Dreamlike fantasy jewelry such as the high-end jewelry from Alessio Boschi, Boucheron, and many others. High-end gemstones, the basis of classic high-end jewelry, and then throw the money in your face jewelry, lots of diamonds, bling, big, kitsch, which snobs may not regard as high-end jewelry but just costly jewelry. But they are missing a crucial point.
Boucheron necklace with holographic Rock Crystal, white gold and diamonds
The weirdest thing happened to me. I joined several groups on Facebook, and some are based in Northern European countries specifically. I love to observe what they say about jewelry in general. Yet, when it comes to colorful, high-end jewelry, they use the word kitsch and ‘’too much’’. Even judging others for having no taste at all if they show enthusiasm. As someone from those more Northern countries in Europe, but with a background in Italy and a worldwide view of jewelry, it felt weird and inappropriate.
But there is one thing that even the most Calvinistic minimalists love: craftsmanship. And so, even if their judgment about taste can be harsh, they never ever fail to show their appreciation for the craftsmanship and stones.
Boucheron Holographique collection, bracelet with 14.93 cushion pink tourmaline and holographic rock crystal, white gold, diamonds
But what makes jewelry beautiful or kitsch? The cliche is true: beauty is mainly in the eye of the beholder. Yet even I struggled a little with specific creations coming from US-based designers aiming at hip hop stars, rappers, and so on. Being exposed to the elegance of Italian and French jewelry and the recent rise of amazing Asian jewelry designers, it’s been a bit of a stretch to understand that loud, with way too many diamonds, sparkling BLING.
Yet, I am in real life a very open-minded person. I try to see things in perspective and from many different angles. In jewelry, I noticed, I had become a little bit of a snob. Yet, what I forgot is to understand the cultural value of the jewelry. It might not always be perfect in our eyes, but it represents something important to people. They value it for status, showing or sharing success, as a fashion statement or personal statement, and this is what jewelry should do too! Damn it, it’s what I say on my homepage, jewelry becomes only valuable when emotions are added. I think the consumers of that kind of jewelry have a LOT of emotions attached to their jewelry!
A detail of a bracelet by the master himself: Wallace Chan
But returning to the topic: expensive jewelry doesn’t perhaps always high-end finished and created jewelry.
The reason we still have high-end jewelry that’s not just for Royalty is that rich people have reason to buy them. Occasions to wear it to, perhaps even start off a collection of sorts.
The most amazing yachts, the most incredible hotels, the most exclusive extraordinary services are created for people who seek the best of the best. It offers many craftsmen and companies the possibility and opportunity to come with new inventions, better, higher, more profound, lower, sleeker, faster, whatever it is. The innovations done in the high-end sector of any industry are often mind-blowing and...fun!
Specializing in high-end perfect gemstones and classic jewelry: Picchiotti
So what does that mean for you? The ‘’average income’’ consumer, or the slightly better off but nowhere near the high-end income consumer?
Well, what about:
I would never ever dream of saying you should aspire to buy high-end jewelry if you simply can’t afford it or if it’s within reach but could put you into financial trouble.
But allow yourself to dream a little. Allow yourself to observe those unique necklaces (did you see the one with the lights in it? LINK) and open your heart and mind more to those pieces of jewelry, perhaps created by a local designer, that are just different! Or try to go for the best gemstone you can afford if you have a fascination for gemstones.
High-end jewelry matters because it’s like watching what the most unique and beautiful craftsmen of the world are capable of doing! It delights us; it enchants us much like a Picasso, Mondriaan, or Monet can do.
It’s what makes young people dream about a career in jewelry. And it’s what perhaps you can wear one day.
Alessio Boschi Rose de France Necklace
I worked with brands and clients in the highest end of jewelry possible and loved it. The people, the client, push us to really listen to them and maybe go a step further in creating an experience, solving a problem. And most high-end brands are a delight to work with. They are on the top of the world in their playfield and have very little to prove. They usually are more informal and perhaps even relaxed to work with because of this. They know that they can trust their employees, the services, and their experience and competence.
High-end jewelry, well, it just matters to all of us! Allow yourself to dream a little, smile, admire and dare to go a little bolder, colorful, or even buy a crocodile necklace the next time you enter a jewelry store!