My name is Esther Ligthart, and I entered the world of jewelry almost 30 years ago. This happened in a small Italian town, famous for its jewelry industry quite by accident, but it was love at first sight!
I wore many different hats during my long career, which allowed me to gain unique insights and perspectives.
It's this broad perspective and long experience that I bring to the table when working with jewelry companies and jewelry professionals. I have gained insights from my work in many different angles of the jewelry industry and bring empathy, understanding, and resourcefulness to the table. Being versatile and adaptable has brought me an open mind and creative thinking. I always think in terms of possibilities and realistic optimism.
For magazines worldwide, I cover subjects on sales and marketing developments, plus interviews and trends.
And then there is Bizzita! A blog I started in 2013, out of frustration. Visiting jewelry stores in the Benelux and the UK I found that too many carried the same brands. I knew that there was so much more out there! That's why I started blogging. I wanted to share the beauty I had seen with readers. The blog rapidly became a huge success and today Bizzita is one of the top jewelry blogs, with a unique tone of voice, in the world. I know that this blog has inspired people to seek the brands and jewelry we show. But what I really love is that with the stories told we opened the minds of our readers to dare to think differently about color, proportion, and style. This is the feedback I get daily, and I find that immensely valuable. Bizzita is also unique because our readers are both jewelry insiders and out outsiders! Professionals and consumers.
Discover more of what working with me means in the section Work with Me.
Who is Esther in her private life? I live with my family in the Dutch countryside and love reading and cooking. I go for long walks with my dog and have discovered a love for CrossFit. Furthermore, I'm perfectly happy when I am in the garden with friends, family, and great food :-)