I get to talk to a lot of people and when I say I am a blogger, their eyes go slightly blurry most of the time :-) When they do ask me more, I try to explain a bit better what blogging means. The next question is always the same: how do you make money with that?
A good question, which I can immediately answer: ‘’ I don’t”. Now they are intrigued because I don’t look insane, but my answer is insane, of course! All that effort and …NO PAY? ( there are many reasons to blog, but this post isn’t about that, you can always connect with me and I will answer all questions)
The same answer could be given to the question: ‘’ how do I make money with social media for my jewelry store’’. When I explain that you probably won’t be able to measure the effect with money, people kind of give me that same look (are you insane?). But really, I am not kidding; you should get involved with social media. Yes, I know most of you don’t like it. Rather sell to customers in the store. Prefer to pay attention to real life, instead of virtual life, blablabla. I have heard it all before, really! But think of it like this: Social media gives you almost for free all the publicity you ever wanted!
The costs? None, just some investment of time and energy. I agree that if you run a small store, you can’t answer every question placed on Twitter or Facebook immediately (but how wonderful would it be if your clients had a lot of great questions!)
Social media gives you a direct connection out of the store with your customers! Think about that. There was never before a possibility that, let's face it, does not cost that much, that allows you and your business to promote, interact and communicate with your clients, like there is today. Think and investigate where the majority of your clients are? And which platform you like the most! It strongly depends on your location in the world and your business. Local businesses that serve a mainly local clientele, will benefit mostly from interacting on Facebook probably. Instagram can be a fun way too, just look at all those fashion bloggers and show your collection too by wearing it and making a short video or photo of it. Snapchat is big in the U.S. and Pinterest is a very beloved platform too.
Read this too: Why Brands Should Focus More on the Golden Age Clientele!
Invest some time in navigating and reading about the benefits of each platform. How can you use it for smart marketing for your company?
Three secrets to start Social Media for more success in your jewelry store:
Meet and greet, keep in mind that you are all real people. Why not organize something special in real life with all the people that liked you on social media?
Would you like to connect with me on Social Media or would you like to contact me with a specific question about this topic? Please feel free to do so!