Chanel does it again. In its newest high jewelry chapter, the House draws inspiration from the most iconic number in its history: 5. Discover how this number became a symbol, a design, and a legacy, now transformed into shimmering pieces of joyful jewelry for fans of the perfume and brand!

Jewelry is having a moment. From blockchain-certified earrings to platinum's slow return in China, and from women reshaping the engagement ring market to the Bridgerton effect on antique-inspired gems, it's clear: jewelry is back in the spotlight.
In this blog, I'm sharing what's happening in the jewelry world this week. It's for professionals, collectors, and anyone who simply loves jewelry.

Step with me onto the vibrant show floor of JCK Las Vegas 2025. From an early morning keynote with Daymond John to a brush with the president of Botswana, I absorbed the stories, trends, and energy of the world’s largest jewelry trade show. With over 1,800 exhibitors and 30,000 industry professionals, it’s about people, purpose, and the evolving pulse of our industry.

Jewelry heists are nothing new, but this one? It takes an unforgettable turn. When a man posing as an NBA representative entered Tiffany & Co. in Orlando, no one could have guessed where the diamonds would end up, quite literally. This true story, both bizarre and fascinating, sheds light on the extreme lengths some individuals will go to steal high-end jewelry. But beyond the headlines, there are valuable lessons for professionals in the jewelry world. Let’s dive into one of the strangest thefts ever linked to luxury, and what it reveals about the emotional power of jewelry and the importance of vigilance in our industry.

In the ever-shifting landscape of luxury, where trends rise and fall with startling speed, one category remains remarkably resilient: jewelry. While the broader luxury market experienced a decline in 2024, jewelry not only maintained its position but also grew modestly, signaling a more profound shift in consumer mindset. As professionals in this vibrant industry, we need to ask ourselves: What are we doing to capitalize on this momentum?

This blog is not just about the data. It's a call to action. A reflection. A collection of insights that I hope will inspire you to look at your work, your audience, and your strategy through a sharper lens.x

JCK Las Vegas is where the global jewelry industry meets, and I’m thrilled to return for my third time. With over 1,900 exhibitors and attendees from around the world, this show is a trade event, and it’s where trends begin, stories are shared, and connections are forged. From keynote speakers like Daymond John to live performances by Snoop Dogg and Jason Derulo, JCK 2025 is set to dazzle once again. Here’s what I’m looking forward to, and why this event is an unmissable highlight in the jewelry calendar.

Once again, Chopard takes center stage at the Cannes Film Festival. And this year, it is Bella Hadid, global ambassador of the Maison, who reminds us that Haute Joaillerie is about more than beauty. It’s about values, brilliance, and the art of making a statement without saying a word.

In a world where jewelry stores compete for attention with sparkle alone, the true power lies in storytelling. This article explores two inspiring examples that show how meaningful narratives can transform jewelry sales. Whether you're a retailer, brand, or artisan, you'll discover how cultural authenticity and artistic presentation create lasting emotional connections—and why storytelling is your most powerful tool on the sales floor and beyond.