Articles in Category: Business

Valenza, and their struggle to be seen as the fine jewelry capital of the world

Written by Esther Ligthart on Tuesday, 17 December 2019. Posted in Industry, Business

Valenza, and their struggle to be seen as the fine jewelry capital of the world

Valenza is this small town in Piedmont, Italy, where I fell in love with jewelry. It almost seems a hidden secret, but they want the world to know about their unique artisanal value. I was a guest last week, during the event called: Luxury “Made in Piemonte”: a jewel of sustainability in the digital era. Here is my view on Valenza:

Jewelry Marketing 2.0 or Why the Jewelry Marketing is falling behind and what to do about it!

Written by Esther Ligthart on Tuesday, 08 October 2019. Posted in Marketing, Business

Jewelry Marketing 2.0 or Why the Jewelry Marketing is falling behind and what to do about it!

Strong concerns about jewelry sales dropping after the devastating latest figures of De Beers' diamond sales. What is going on? And are we falling behind? While the fashion industry seems to tap into many new routes the charm the consumer, the jewelry world seems to fall behind. It's time to change our marketing! Are you ready for Jewelry Marketing 2.0?

Investment tip OSMIUM!

Written by Esther Ligthart on Tuesday, 18 December 2018. Posted in Industry, Business

Investment tip OSMIUM!

Osmium, I confess, I never heard about osmium before. But in June 2018, Scarlett Clauss -Director of Public Relations and International Business Development of the Osmium Institute- called me and asked for a meeting. Ingo Wolf, the director of the company, wanted to tell me more about the last precious metal on the periodic scale and the rarest of them all. When he mentioned that Hublot, the famous watch brand, had used it for several years, I was intrigued!

Opinion article: Has the end come for Jewelry Trade Shows?

Written by Esther Ligthart on Thursday, 29 November 2018. Posted in Industry, Business

Opinion article: Has the end come for Jewelry Trade Shows?

Another jewelry brand announced it will no longer participate at two major tradeshows. It's not the first one this year and won't be the last one either. Some predict the end of jewelry trade shows, others think things will never change really. Here is my opinion and my views on a possible, but very different kind of jewelry trade show.

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