I recently had the opportunity to speak about trends in our industry. One of those trends is phygital, the merging of virtual and reality. We expect lots of new AI tools, a further and deeper dive into the virtual possibilities, and AR to influence our jewelry industry. Blockchain, NFT, Metaverse, it's all here and will become part of our lives soon. In this blog, I want to take you into the world of ChatGPT. A very useful AI text tool that can make the life of a jewelry business owner so much easier!
If you love watches, you adore automatic watches. I have heard this so many times, but is this true? What makes automatic watches so special? And do they have a place in a world where smartwatches dominate the markets?
Whenever I visit a jewelry show, there is a big fat chance that I stumble upon arguments between people about diamonds. With the arrival of lab-grown diamonds in the jewelry arena, things changed. This blog discusses the pros and cons, what I would choose and what you need to know.
The first time I saw a star sapphire, I was mesmerized! I couldn't stop rotating it and observing the star pattern on this magnificent blue gemstone. My love for star sapphires has never stopped. Did you know that people wore these gemstones in Sri Lanka to protect against the evil eye?
Muse, a New York-based fine jewelry agency, launches a new Charming Initiative with Meeling Wong, featuring a curated selection of upcycled and recycled charms. A project that aims to do good and is ticking those sustainability boxes deserves a spot here on Bizzita!
For centuries chinchillas have been hunted until near extinction.
With much-needed protection, they are slowly returning to one of the most remote and desolate places in Chile. And guess what? There is also gold in this area, and mining companies want it.
Seven gorgeous jewelry masterpieces from seven incredible jewelry brands. Even those who aren't up to date with the latest and greatest jewelry brand names may have heard these names. I have selected, with love, one masterpiece necklace from each brand.
One of the most well-known companies in the jewelry town of Valenza is Picchiotti. Established 55 years ago, they are known worldwide for their gorgeous jewelry. Last week they introduced their new and rather exciting collection: the Reversible Xpandable™ collection.

Hi there! I am Esther, and welcome to the beautiful world of jewelry! My jewelry journey started 30 years ago, and it never stopped enchanting me. My long international career in the jewelry industry gives me a unique perspective, and my never fading enthusiasm is what I love to share with you here. I hope you are as curious as I am; by exploring blogs and images, you might discover jewelry you didn't even know existed! For the jewelry professionals among you, there are lots of blogs with tips, tricks, and insights. Happy reading!
XXX Esther
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