The first big trend is a direct result of ongoing changes in consumer behavior mixed with the absurd reality we have all experienced in the past 2 years living with a pandemic. Jewelry is so meaningful for people. No one needs it, but we long for it, our talisman, our tangible memory of loving moments and people in our lives. I think that we'll long even more for jewelry in the future. But we need to adapt. This is the first of a series about mega trends in jewelry and for the jewelry industry. 

There is magic in the sky. The Universe has always been an inspiration for storytellers and artists. The same goes for jewelry creators and watchmakers. As visual storytelling artists, they create jewelry and watches to remind us of the magic in the sky.

Heleen Hoogenboom and Sanne Bogers are Dutch jewelry designers who have a lovely warm organic style. And to present it to their fans and (future) clients they hired the fabulous Dutch fine art photographer Kaat Stieber. This is visual storytelling at its best! 

If you own a cat, you'll probably understand every cartoon ever made about cats! Boucheron, the famous Parisian jewelry house, has shown a love for animal-themed jewelry since 1858. Wladimir, a black Persian cat, apparently made the French jewelry boutique its home and became a muse for Boucheron. Recently, the Maison launched a beautiful collection of feline jewelry. For all you cat lovers out there! 

Christmas may seem far away, but retailers in Christmas-celebrating countries have literally nothing else on their minds for months before the festive season.
Buying jewelry that they think you will love, thinking about having enough staff for all the extra opening hours, and what about wrapping paper?
But have you ever wondered about going directly to a jewelry designer? Does it sound intimidating? More costly? Difficult, because perhaps you don't know either what you (or the person you buy for) want?
Here are a few tips and reasons you should consider gifting or receiving a very personal jewel this year, directly made by a jewelry designer.

Yes, doing good and giving back is the new sexy, especially regarding marketing efforts for jewelry. But we happily tag along when causes are honestly fabulous (and the jewelry too ;-) )
Tiffany's Save the Wild collection is more than just a stunning collection; let's find out!

The first physical jewelry show in Europe was, to put it mildly, a HUGE success. I want to share with you the three things that stood out to me on this show. The following blogs will be more about trends for the upcoming season(s) but first, let's talk about this fantastic show. 

Companies don't walk the talk when it comes to delivering excellent service. This was the topic of a recently vividly described article in the Harvard Business Review magazine.
It told how the average American customer spends 13 hours on the phone annually waiting in a queue to solve their problem.
More profound research into the subject revealed that big companies such as United Airlines do this deliberately. While claiming in their advertisements that they offer you, their valued and appreciated customer, the best service possible, they do everything to discourage you from contacting them for assistance or complaints.