Yes, doing good and giving back is the new sexy, especially regarding marketing efforts for jewelry. But we happily tag along when causes are honestly fabulous (and the jewelry too ;-) )
Tiffany's Save the Wild collection is more than just a stunning collection; let's find out!

The first physical jewelry show in Europe was, to put it mildly, a HUGE success. I want to share with you the three things that stood out to me on this show. The following blogs will be more about trends for the upcoming season(s) but first, let's talk about this fantastic show. 

Companies don't walk the talk when it comes to delivering excellent service. This was the topic of a recently vividly described article in the Harvard Business Review magazine.
It told how the average American customer spends 13 hours on the phone annually waiting in a queue to solve their problem.
More profound research into the subject revealed that big companies such as United Airlines do this deliberately. While claiming in their advertisements that they offer you, their valued and appreciated customer, the best service possible, they do everything to discourage you from contacting them for assistance or complaints.

In a world where Covid-19 was a 'local outbreak in China," I stepped confidently on an airplane for my biannual visit to VicenzaOro. It was January 2020, and the world would soon change completely.
But as vaccination rates rise and we understand more about organizing events in total safety, we long to leave those endless Zoom sessions and connect in real life again. And luckily, VicenzaOro, organized by the IEG, took a huge responsibility to make this possible.
To be honest with you: I can't wait to go!

I love those stunning pieces of high-end jewelry on your blog, but who can afford that? Just about everyone I talk to about my blog loves the jewelry but immediately admit they could never buy something similar. One could ask: is high-end jewelry relevant at all?
And I say yes. Here is why:

The increasing attraction of Australian sapphires is a fact. Younger generations love this gemstone in particular for a variety of reasons. Self-expression, personalization, and affordability are just a few of those reasons. Let's explore more!

It's true. I LOVE silver jewelry! The color is lovely, but the material itself invites the jewelry designers to be very playful or bold. Or keep it simple and low-key if you are more into the modest style, but still love the preciousness of the metal. 

Did you notice all these posts with companies sharing their (new) female leaders? It took a while, but suddenly brands and marketers have embraced the inclusivity train so wholeheartedly that one wonders, what's next? 

Moreover, it's going so fast; are the inclusivity and diversity marketers missing something?