Facebook Live as a way to sell jewelry directly to the consumer? It was an idea that a young businesswoman picked up and tried out. Simply because she was bored by the slow business. Now, read her success story and perhaps even make it your own?!

You dreamed of having your favorite celebrity wearing your creations on the red carpet. But your reality is very different? You are not alone and there is hope for you; you lovely beautiful creative unsuccessful jewelry designer! 

The Brexit is pretty much everyday news. What the outcome will be, no one seems to know, but it has had a -most-likely- short-term effect on jewelry retail in the U.K. Jewelry sales have gone up after the Brexit. How come, is this true and who is buying?

I have done a number of articles for both magazines as on my own blog about the future. The future of retail, the future of jewelry and so on. A recent article in Wired about A.I and V.R. and the upcoming possibilities of what technological implementation might mean for retail as a whole, got me thinking even more about what the -  a little reluctant to change - luxury industry needs to invest in, right now, in order to give the consumer in the nearby future, what they desire: emotion and story. A challenge especially for the online retailers!

For magazines and out of pure interest, I regularly dive into the world of retail. A now rapidly changing world, after decades of minor changes. Is it the Millennial changing the game or the technological developments that seem to spin out of control sometimes.

However much one reads, it is almost impossible to stay up to date and informed about the latest developments. How is the jewelry retail changing? What will it mean and will it all come true? What do you need to do? And what if you just continue to give the best service possible? In this blog, I will try to give an idea for jewelry retailers on how to go to the next step.

Jewelry in the Netherlands. Last year the World Diamond Mark asked me to give my view on my own homeland's jewelry retail market and a personal vision of what the future might look like with the arrival of the Millennial consumer on the market. Today, I would like to share that article with you. 

There is so much going on right now in retail.