Articles in Category: Retail

Rethinking department stores. A great opportunity for jewelry brands.

Written by Esther Ligthart on Wednesday, 26 August 2020. Posted in Retail, Business

Rethinking department stores. A great opportunity for jewelry brands.

Department stores and jewelry brands. Why not rethink the whole idea and boost retail and jewelry sales with some fresh new ideas about sales and marketing? In the upcoming weeks, I'll share some of these ideas with you. The first retail idea is the re-imagined department store. I hear you think! Department stores? How boring have they become! Exactly why we need to rethink them! 

7 ideas to improve online jewelry sales

Written by Esther Ligthart on Friday, 09 February 2018. Posted in Retail, Business

7 ideas to improve online jewelry sales

I have done a number of articles for both magazines as on my own blog about the future. The future of retail, the future of jewelry and so on. A recent article in Wired about A.I and V.R. and the upcoming possibilities of what technological implementation might mean for retail as a whole, got me thinking even more about what the -  a little reluctant to change - luxury industry needs to invest in, right now, in order to give the consumer in the nearby future, what they desire: emotion and story. A challenge especially for the online retailers!

 

 

 

5 ideas to launch your jewelry store into the future

Written by Esther Ligthart on Wednesday, 04 October 2017. Posted in Retail, Business

 5 ideas to launch your jewelry store into the future

For magazines and out of pure interest, I regularly dive into the world of retail. A now rapidly changing world, after decades of minor changes. Is it the Millennial changing the game or the technological developments that seem to spin out of control sometimes.

However much one reads, it is almost impossible to stay up to date and informed about the latest developments. How is the jewelry retail changing? What will it mean and will it all come true? What do you need to do? And what if you just continue to give the best service possible? In this blog, I will try to give an idea for jewelry retailers on how to go to the next step.

 

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