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Finding your voice on TikTok as a jeweler, the forbidden Gatorade viral success

Going viral with a jewelry item on social media isn’t easy. But you may accidentally find your angle and go viral on TikTok. A fun example: The Forbidden Gatorade viral videos

Out of the box jewelry design: meet Ineke Otte

| Esther Ligthart | Brands & Designers

Meet Ineke Otte! She is a unique contemporary jewelry designer whose work I noticed in the Iris Apfel documentary. Let's meet the lady that enchanted Iris Apfel and many others with her imaginative jewelry designs! 

Discovering a true gem in online jewelry shopping: JoyItalianLuxury

| Esther Ligthart | Brands & Designers

Meet Anna Rita Pinto, the founder of a new concept in online jewelry shopping. JoyItalianLuxury is unique; come and discover why. Italian jewelry delivered on your doorstep, wherever you are!

The 6 biggest and most beautiful jewelry trends for 2021

From Zoom meetings to working from home. Jewelry and fashion professionals had to adapt swiftly to a very unique and new way of how we live. Does that change the jewelry trends at all for 2021? Let’s dive into the beautiful world of jewelry and unveil the biggest and most beautiful jewelry trends for the next year!

The Ultimate and Definitive Guide to Finding the Perfect Jewelry Gift

A complete guide to finding the perfect jewelry gift! Look no further. This is a no-nonsense, complete, and inclusive guide to finding and gifting the perfect piece of jewelry! Finding the perfect piece of jewelry for your loved one can seem a daunting task. But we'll guide you through it. With ease!

Splashes of Color: Happy Jewelry!

I don't know about you, but a splash of color is right what I need these days! Here are some wonderful pieces of jewelry to brighten your day. From high-end to downright affordable.

Jewelry & Politics

Is showing your political color a good idea for your jewelry business? In this weird 2020, you didn't have to deal only with a pandemic. This is an election year in the U.S., too. While the rest of the world watches what will happen, we will explore this blog if showing your political colors -as a business is part of the deal today.

Jewelry Marketing in 2021 and beyond

My blog about jewelry marketing last year caused a bit of a stir. Sit back and let's talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond? We might have an answer!

About me

Hi there! I am Esther, and welcome to the beautiful world of jewelry! My jewelry journey started 30 years ago, and it never stopped enchanting me. My long international career in the jewelry industry gives me a unique perspective, and my never fading enthusiasm is what I love to share with you here. I hope you are as curious as I am; by exploring blogs and images, you might discover jewelry you didn't even know existed! For the jewelry professionals among you, there are lots of blogs with tips, tricks, and insights. Happy reading!

XXX Esther



Latest comments

  • T henri sunglasses

    • 20. January, 2026
    Such a fun and fascinating find — who knew a rare agate could look this much like Cookie Monster!
  • rara star

    • 19. January, 2026
    Great insights on VicenzaOro 2026! As a specialist in Path Editing and jewelry image retouching, I found your take on the 'new era of...
  • TimeLuxury

    • 27. November, 2025
    The jewelry industry is clearly entering an exciting new era where sustainability, personalization, and technology are shaping consumer...
  • spoorthi

    spoorthi

    • 20. November, 2025
    Well-structured insights — very informative read.

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