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Jewelry & Politics

Is showing your political color a good idea for your jewelry business? In this weird 2020, you didn't have to deal only with a pandemic. This is an election year in the U.S., too. While the rest of the world watches what will happen, we will explore this blog if showing your political colors -as a business is part of the deal today.

Jewelry Marketing in 2021 and beyond

My blog about jewelry marketing last year caused a bit of a stir. Sit back and let's talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond? We might have an answer!

Pearl Jewelry, the coolest designs!

Who still thinks that pearls are for your nonna or granny; stop! Pearls are hot. Not just because some cool male rappers, actors, and artists are wearing them now too. They are hot because...well, come and discover for yourself!

Jewelry Discovery of the Day: Jacquie Aiche

| Esther Ligthart | Brands & Designers

The first words that spring to mind when observing our Jewelry Discovery of the Day: Jacquie Aiche are 'boho chic jewelry'. Her style is relaxed, sensual, and spiritual Much like the designer herself.

Jewelry Discovery of the Day: Michael Aram

| Esther Ligthart | Brands & Designers

Today I would love to shine a light on the jewelry collection of Michael Aram! Discover the jewelry of this American Armenian artist in this blog!

Jewelry discovery of the Day: Bea Bongiasca

| Esther Ligthart | Brands & Designers

In this new series, I’ll be presenting you a jewelry creator, jewelry brand, or jewelry designer every single day. Today it’s all about the fun jewelry world of Bea Bongiasca!

Rethinking department stores. A great opportunity for jewelry brands.

Department stores and jewelry brands. Why not rethink the whole idea and boost retail and jewelry sales with some fresh new ideas about sales and marketing? In the upcoming weeks, I'll share some of these ideas with you. The first retail idea is the re-imagined department store. I hear you think! Department stores? How boring have they become! Exactly why we need to rethink them! 

Simone Favarin and his transepochal jewelry concept

Simone Favarin is a jewelry designer that stands out of the crowd. Why? Obviously, his work is gorgeous. From the concept to the actual jewel, it just is beautiful. But that is true for many brands. What makes Simone stand out is the mindful, intellectual approach in his work. And there is more, Simone Favarin and Gieffe Patrimoni have started an alliance together in order to create new possibilities in a world full of challenges.

About me

Hi there! I am Esther, and welcome to the beautiful world of jewelry! My jewelry journey started 30 years ago, and it never stopped enchanting me. My long international career in the jewelry industry gives me a unique perspective, and my never fading enthusiasm is what I love to share with you here. I hope you are as curious as I am; by exploring blogs and images, you might discover jewelry you didn't even know existed! For the jewelry professionals among you, there are lots of blogs with tips, tricks, and insights. Happy reading!

XXX Esther



Latest comments

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    The jewelry industry is clearly entering an exciting new era where sustainability, personalization, and technology are shaping consumer...

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