Unfortunately, the January edition, the first appointment for the jewelry industry of VicenzaOro Jewelry show, was postponed due to the pandemic.
But this also meant that the show could be held in a safer environment and with fewer travel restrictions. With empathy and solidarity for Ukraine, the exhibition showed careful optimism for our beloved jewelry industry.

Yes, I do have a very fond relationship with VicenzaOro. If you need to pick only one show, then pick this one. 

Ok, I am biased. It's the fair that I have visited since the nineties, and I always loved it. There is an excellent mix between ''Italian vibes'' and many diverse exhibitors, from gemstones to half-finished products and famous brands to niche ones. 

Allow me to take you with me and discover the FIVE reasons you too should come! (apart from having a coffee together ;-) )

Have you noticed how local stores are gaining popularity? From fresh local produce to locally made arts and crafts. We are turning our heads and hearts towards our own communities. Even if this trend was visible before the pandemic started, the pandemic and its consequences likely significantly impacted embracing it. Here is what it means for jewelers, jewelry stores, goldsmiths, local jewelry companies, and jewelry designers.

The first physical jewelry show in Europe was, to put it mildly, a HUGE success. I want to share with you the three things that stood out to me on this show. The following blogs will be more about trends for the upcoming season(s) but first, let's talk about this fantastic show. 

Companies don't walk the talk when it comes to delivering excellent service. This was the topic of a recently vividly described article in the Harvard Business Review magazine.
It told how the average American customer spends 13 hours on the phone annually waiting in a queue to solve their problem.
More profound research into the subject revealed that big companies such as United Airlines do this deliberately. While claiming in their advertisements that they offer you, their valued and appreciated customer, the best service possible, they do everything to discourage you from contacting them for assistance or complaints.

In a world where Covid-19 was a 'local outbreak in China," I stepped confidently on an airplane for my biannual visit to VicenzaOro. It was January 2020, and the world would soon change completely.
But as vaccination rates rise and we understand more about organizing events in total safety, we long to leave those endless Zoom sessions and connect in real life again. And luckily, VicenzaOro, organized by the IEG, took a huge responsibility to make this possible.
To be honest with you: I can't wait to go!

FURA Gems has exciting ideas about how to transform the precious gemstone market. In this article, we read how they do it!

The increasing attraction of Australian sapphires is a fact. Younger generations love this gemstone in particular for a variety of reasons. Self-expression, personalization, and affordability are just a few of those reasons. Let's explore more!