From the 9th till the 13th of September, Vicenza's beautiful town flooded again with jewelry professionals. Despite the many challenges, such as soaring energy prices, to name just one, the mood on the floor was remarkably optimistic. 

VicenzaOro has grown to become one of the most critical jewelry shows worldwide.
Promises are that this September is going to be spectacular. Here are five reasons why jewelry professionals should visit the show!

The Metaverse.
Some think it's the new exciting online world: a dream, the next big idea!
Others warn that it might be a Utopian dream for now, but it could just as well feel like a mall if we don't watch out.
What is the Metaverse exactly?
And what opportunities does it offer for jewelry businesses?

Jewelry shows offer a great opportunity of bringing together people and businesses. Is there room for improvement? Always. One of the things that matter to me is the missed opportunity of engaging audiences during talks and speeches. It could be so much better! 

Mogok. The name of this legendary valley of rubies in Burma has become synonymous with the finest rubies in the world.

Over the past decades, the supply of Burmese Mogok rubies has dwindled, and this isn't only because the U.S. government posed sanctions on the military government of Myanmar (Burma).

For all you gem lovers out there: Fura Gems is auctioning magnificent emeralds from Coscuez, Colombia. A unique opportunity for gemstone buyers to buy iconic and stunning emeralds, masterpieces by the nature of Coscuez.

Two very rare and beautiful emerald roughs weigh a whopping 81,2 carats and 83,8 carats each. Also up for auction are an impressive array of top-quality emerald roughs of more than 20 carats each.

Unfortunately, the January edition, the first appointment for the jewelry industry of VicenzaOro Jewelry show, was postponed due to the pandemic.
But this also meant that the show could be held in a safer environment and with fewer travel restrictions. With empathy and solidarity for Ukraine, the exhibition showed careful optimism for our beloved jewelry industry.

Yes, I do have a very fond relationship with VicenzaOro. If you need to pick only one show, then pick this one. 

Ok, I am biased. It's the fair that I have visited since the nineties, and I always loved it. There is an excellent mix between ''Italian vibes'' and many diverse exhibitors, from gemstones to half-finished products and famous brands to niche ones. 

Allow me to take you with me and discover the FIVE reasons you too should come! (apart from having a coffee together ;-) )