Business & Industry

18 Reasons why jewelry professionals hire a jewelry coach

The most common question I get as a jewelry coach is how to become extraordinary. How to get into the limelight, and why are all these books showing you how to be successful in one afternoon or adapt 8 new habits, not working? Why does the miracle happen to others and not you? Here are the 18 reasons why jewelry professionals hire a consultant or coach!

Finding your voice on TikTok as a jeweler, the forbidden Gatorade viral success

Going viral with a jewelry item on social media isn’t easy. But you may accidentally find your angle and go viral on TikTok. A fun example: The Forbidden Gatorade viral videos

Jewelry & Politics

Is showing your political color a good idea for your jewelry business? In this weird 2020, you didn't have to deal only with a pandemic. This is an election year in the U.S., too. While the rest of the world watches what will happen, we will explore this blog if showing your political colors -as a business is part of the deal today.

Jewelry Marketing in 2021 and beyond

My blog about jewelry marketing last year caused a bit of a stir. Sit back and let's talk about jewelry marketing today. This weird 2020 has challenged so many jewelry businesses. How to get your marketing right in 2021 and beyond? We might have an answer!

Rethinking department stores. A great opportunity for jewelry brands.

Department stores and jewelry brands. Why not rethink the whole idea and boost retail and jewelry sales with some fresh new ideas about sales and marketing? In the upcoming weeks, I'll share some of these ideas with you. The first retail idea is the re-imagined department store. I hear you think! Department stores? How boring have they become! Exactly why we need to rethink them! 

About me

Hi there! I am Esther, and welcome to the beautiful world of jewelry! My jewelry journey started 30 years ago, and it never stopped enchanting me. My long international career in the jewelry industry gives me a unique perspective, and my never fading enthusiasm is what I love to share with you here. I hope you are as curious as I am; by exploring blogs and images, you might discover jewelry you didn't even know existed! For the jewelry professionals among you, there are lots of blogs with tips, tricks, and insights. Happy reading!

XXX Esther



Latest comments

  • T henri sunglasses

    • 20. January, 2026
    Such a fun and fascinating find — who knew a rare agate could look this much like Cookie Monster!
  • rara star

    • 19. January, 2026
    Great insights on VicenzaOro 2026! As a specialist in Path Editing and jewelry image retouching, I found your take on the 'new era of...
  • TimeLuxury

    • 27. November, 2025
    The jewelry industry is clearly entering an exciting new era where sustainability, personalization, and technology are shaping consumer...
  • spoorthi

    spoorthi

    • 20. November, 2025
    Well-structured insights — very informative read.

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